Post-purchase upsell refers to the practice of selling additional products or services to a customer after they have already made a purchase. This strategy is often used in e-commerce and marketing to increase the overall value of each transaction and generate more revenue from existing customers. For example, after a customer has purchased a product online, they may be offered a related product at a discounted price, or encouraged to upgrade to a premium version of the product they just bought. Post-purchase upselling is a way for businesses to capitalize on the trust and goodwill established during the initial transaction and increase their sales and profits.
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