We are introducing our latest Shopify app called Loyal. It's an RFM analysis tool that gives you insights into your customer base. It splits customers into six groups and gives you tips on communicating with each of them to improve retention.
Checkout is definitely the most crucial part of the purchase funnel. A customer has already decided to purchase, and the role of the checkout is to collect shipping information, process the payment, and create the order. This guide will help you optimize your Shopify checkout to drive more sales.
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