Rating 5.0


Analyze your customers using RFM model and improve retention. Check the critical segments, export them, and run a tailored campaign.

Loyal is a valuable yet straightforward app to give you precious insights into your customers. Based on their purchase history, it will automatically split them into six segments using a so-called RFM analysis (Recency, Frequency, and Monetary).

Stop running the one-size-fits-all campaigns. Run a tailored campaign for each of your customer groups. Someone who just made the first transaction in your store should see a different campaign than someone who regularly purchases.

Segment Your Customers

Analyze all your customers and put them into six different segments using the RFM method. See what's your customer lifetime value.

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Get Marketing Tips

For each segment, we recommend tips and best practices for approaching it in a marketing campaign. So your retention rates will improve.

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Export Segments to Other Tools

Tag the segmented customers directly in Shopify, or download the CSV lists for external marketing tools like Google Ads, Facebook, or Klaviyo.

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Main Benefits

Improve rentention

Find your valuable customers which at risk and make sure to retain them.

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Free plan

Take full advantage of the app using the free plan. Available for stores with less than 1,000 customers.

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24/7 support

Our experienced agents are online and ready to help! Get in touch using our in-app chat widget.


November 11, 2023


Hugely underrated app. Because it allows you to tap into RFM. I wish fewer people would know about this app, but in reality is so great that every Shopify business owner should get it. And it's Free... so there's no reason for someone to not use it (but to be honest, not sure if they will keep it Free given how great it is).

April 6, 2023

Simone Walsh Jewellery

This is a relatively simple app but it's incredibly useful and saves a lot of manual analysis. Being able to link the data to Klaviyo and use it to segment lists and trigger emails is a huge plus. We're looking forward to making even more use of this as we reassess our email flows. It will be great to see how this app evolves over time.

May 9, 2022

Plum Organics NZ

I have just started the journey into customer segmentation, so this app is looking to be the perfect no-cost entry into digital marketing support. I'm still working through the details, but I can already give a massive shoutout to the developers for quickly adding POS data feeds to the app after requesting it less than 2 weeks ago. Impressive turnaround by Digismoothie!!!


Start any plan with a 30-Day Free Trial

Free plan


  • For stores with less than 1,000 customers
  • All available features with no limitations

Unlimited plan


  • Unlimited number of customers
  • All available features with no limitations

* All charges are billed in USD. Recurring charges, including monthly, are billed every 30 days.

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