Top 12 best apps for upsell and cross-sell on Shopify in 2024

Michelle Deery


January 2, 2024

Top 12 best apps for upsell and cross-sell on Shopify in 2024

A hand-picked list of the best Shopify upselling & cross-selling apps for 2024. Boost your store revenue by installing some of the upsell apps.

Top 12 best apps for upsell and cross-sell on Shopify in 2024

Upselling and cross-selling products is one of the most effective ways to maximize your Shopify sales. If someone is already willing to purchase an item, they may be willing to purchase more. Using one of the upsell apps from our list is highly recommended.

These apps make upselling and cross-selling easier. Whether you’re trying to promote similar products, offer personalized recommendations, or simplify the process of making upsell recommendations, they’ll help you earn more from your customers.

1. Candy Rack (one-click upsell)

Making sales on Shopify (or any other e-commerce platform for that matter) requires making the process of buying an item as easy as possible for shoppers. For instance, if you’re trying to upsell or cross-sell an item, but a customer needs to take multiple steps to add it to their cart, there’s a good chance they won’t bother. Today’s online consumers want maximum convenience.

Candy Rack upsell app

That’s a good reason to use Candy Rack. This app upsells and cross-sells items with a pop-up window that allows users to add items to their carts with just one click. You can upsell anything, such as gift wrapping, warranties and premium support. You can even upsell products in a bundle as frequently bought together items.

The app also uses a built-in AI algorithm to create automatic upsell suggestions based on the product recommendations API.

Candy Rack’s developers also ensured the pop-up looks impressive and non-intrusive on both desktop and mobile devices, a result of its responsive design. This is important, as mobile devices now account for approximately 58% of site visits.

It also integrates with other applications. Candy Rack is truly one of the best upselling and cross-selling apps on the market.

You can start using Candy Rack with a 14-day free trial. If you want to continue using it after that, you can choose a Basic Shopify plan ($29.99/month), Standard Shopify plan ($49.99/month), Advanced Shopify plan ($99.99/month), or Shopify Plus plan ($199.99/month). The pricing may seem a bit expensive, but if you manage to take the full advantage of the app capabilities, the ROI will be in multiples!

2. Last Upsell (post-purchase upsells)

Besides offering pre-purchase upsells using app like Candy Rack above, you can also offer post-purchase upsells. Those are offers that are displayed after customer finishes the transaction. Typically on the order confirmation page (or thank you page). Practically, it's your last chance to offer upsell or cross-sell to your customer, so you can be a bit more aggressive and offer higher level of discounts.

Last Upsell app allows you to offer post-purchase upsells

One of the latest apps in the post-purchase space is called Last Upsell. It is using proven design and UX from Candy Rack and creates a perfect combo. If customer decides to add one of the upsells, he goes back to the payment page to enter the payment details. What's great is that adding the upsell doesn't create a new order, but only edits the existing one. If customer fails to pay for the added upsell, it can be automatically removed from the original order.

Last Upsell starts at $19.99 if you are on Shopify Basic plan. Anyone can take a full advantage of the free 14-day trial. If you install the app from the Candy Rack admin, you can also get a 20% discount on top of any subscription.

3. PickyStory (bundles)

PickyStory is a great app if you would like to offer bundle deals. Bundles are basically two or more products combined together and offered for a discounted price. They work as an upsell offer when customer is buying a product, he's offered to buy a bundle instead. You can either predefine the bundle deals in the app admin interface or use bundle builder and have your customers build their own bundle (i.e., select what products they would like to add).

Build bundle deals using PickyStory Shopify app

PickyStory also offers advanced functionality for the larger merchants. Using the Storefront API you can built-in tailored sales experience which is native part of your store. If you are offering multiple deals you don't need to worry about the one discount code per order limitation. The app has a built-in discount engine which automatically combines all deals into one discount code.

PickyStory starts at $9.50 per month for Basic Shopify stores with 2.000 or less monthly orders. You can also test the app for free using the 14-day free trial. App users are extremely happy with the solution as the average rating is 5.0 stars.

4. Bold Upsell (upsell funnels)

When you upsell or cross-sell an item, it’s important to remember that you don’t need to restrict yourself to one upsell or cross-sell. If your first attempt at making an upsell doesn’t succeed, you might still convince a customer to spend more by recommending a different item when they are at the checkout. You can also offer multiple upsells in a given order regardless of whether a customer accepted or declined your first suggestion.

Bold Upsell (upsell funnels)

Bold Upsell helps you do this. It lets you create upsell funnels by allowing you to display up to three consecutive rounds of upsells and cross-sells to a given customer. Like Candy Rack, it also lets shoppers add your recommendations with just one click. It also provides detailed reports via its analytics dashboard about what products are performing the best, what triggers are working, what’s converting the best and more.

You can start with a 14-day free trial. From there, different plans offer different amounts of upsell views per month. A Starter plan ($9.99/month) offers up to 200 upsell views per month, a Plus plan ($19.99/month) offers 1000, a Premium plan ($39.99/month) offers 2000, and a Pro plan ($59.99/month) offers 5000, with more available on request. If you surpass 5000 views you’ll pay a monthly rate of $89.99.

5. Upsell & Cross-Sell (add-to-cart upsells)

The Upsell & Cross-Sell app by Mageworx allows you to easily create a pop-up triggered when a shopper adds something to their cart. It’s a great way to engage with your customers at the point when they’ve already made a purchasing decision.

Upsell & Cross-Sell app

The Upsell & Cross-Sell app lets you customize the pop-up that will confirm that a certain product was added to the cart and show product recommendations set by you. You can specify which products can be upgraded, and in the case a customer agrees to the offer, the original item will be replaced by the upgrade. Or, you can show cross-sell offers, which will be simply added to the original item in the cart.

You can create as many offers as you want with the Upsell & Cross-Sell app and customize the look of the pop-up (via settings or by adding custom CSS). Plus, you’ll be able to track the performance of your active offers by checking their views and conversion rates

Currently, the app is totally free.

6. ReConvert (thank-you pages)

Don’t make the mistake of assuming you can only upsell or cross-sell products when a customer is in the process of making a purchase! It’s entirely possible to earn more from a customer even after they’ve already bought an item. With the right thank you page, you could give a customer a good reason to buy more.

ReConvert (thank you pages)

ReConvert helps in this capacity. Its simple drag-and-drop interface allows you to easily optimize your thank you pages. It also offers additional features, such as discount pop-ups with countdown timers (to create urgency), birthday collectors (to offer customers discounts on their birthdays), and reorder buttons, among others.

You can start off with a 30-day free trial to get acquainted with the app’s features. After that, the Free plan offers up to 50 monthly store orders, the Pro plan ($7.99/month) offers 100, the MVP plan ($14.99/month) offers 200, and the VIP plan ($59.99/month) offers 500. The pricing plans continue to go up in cost the more orders that are made.

7. Discounted Upsells

There are many ways to persuade customers that an upsell offer is worth their money. One of the most effective is to offer a discount. If a customer knows they can buy a superior or additional item at a lower rate than it usually goes for, they’ll be more likely to consider it.

Discounted Upsells (discount rates for upsells)

Making these offers on your Shopify page is easier with the Discounted Upsells app. As the name implies, it lets you easily create and offer such discounts as “buy one, get one free” or “buy two, get 50% off a third.” It’s also mobile-friendly, which is once again crucial in an age when many people browse e-commerce shops via mobile devices.

After a 7-day free trial, pricing is based on your current Shopify plan: a Basic plan ($19.99/month), a Professional plan ($29.99/month), or an Advanced plan ($44.99/month).

8. In Cart Upsell (pop-up-free upsells in the cart)

Pop-ups can be very effective upsell and cross-sell tools. However, some people feel they’re intrusive. You might feel pop-up recommendations will make the wrong impression on your customers. If so, you need to find a new way to offer upsells and cross-sells.

In Cart Upsell (pop-up free upsells in the cart)

In Cart Upsell provides the solution. Its AI monitors a shopper while they’re browsing your store and adding items to their cart. When they begin the checkout process, without bombarding the customer with a potentially annoying pop-up, the AI recommends another product they’re most likely to be interested in based on the items they selected and looked at. The app also allows for advanced targeting. For instance, you might want to create special offers for your email subscribers only. In Cart Upsell makes doing so easy.

You can start using In Cart Upsell at no cost for seven days. At the end of the free trial, pricing plans are generally based on your Shopify plan. A Free plan allows you to publish one offer, a Basic Shopify plan ($19.99/month) or Shopify plan ($29.99/month) offers 500, and an Advanced plan ($59.99/month) offers all the features of the Basic Shopify and Shopify plans, along with Dedicated Success Manager support. Keep in mind that Shopify Plus users must pay $99.99/month.

9. Frequently Bought Together (Amazon-style cross-sells)

Anyone who’s browsed Amazon or similar e-commerce platforms know they often upsell items by recommending products that are frequently bought with a product the customer is already purchasing. For instance, if someone were buying a guitar, they might see upsell offers recommending a guitar case and amplifier as well.

Frequently Bought Together (Amazon-style cross-sells)

Adding these upsell bundles to your shop can help you boost sales significantly. Frequently Bought Together makes creating them easy. It also uses a powerful AI algorithm to make automatic recommendations that are most likely to appeal to each individual shopper. You can also set manual recommendations for individual products. The app allows you to choose the position of the upsell widget on your product page.

Pricing for the app is also incredibly simple. After a 30-day free trial, you only have to spend $7.99/month to continue using it indefinitely.

10. UNLIMITED Smart UpSell Offers

As this app’s name implies, one of its core features involves providing customers with unlimited offer views, no matter what plan you purchase. This maximizes your average order value greatly and is a feature that earns it a spot on this list.

UNLIMITED Smart UpSell Offers

UNLIMITED Smart UpSell Offers allows you to create upsells with just one click with its Auto-Pilot Upsell feature. You can also promote new products and unpopular products by choosing each of them individually and adding them to the recommendations section. This is a great feature if you want to promote certain types of items and add them to certain pages in your store. For instance, maybe you want to direct more attention to a new product you just added to your shop that compliments your best seller. The app also provides additional features such as analytics, vertical or horizontal layouts and more.

You can test the app with a 14-day free trial. After that, all of the plans offer the same features and the price of the plans are based on your Shopify plan. There is a Basic plan ($19.49/month), Professional plan ($29.49/month), Advanced plan ($42.49/month) and Plus plan ($58.49/month).

11. Wiser (personalized recommendations)

Personalization is very important in e-commerce. According to recent customer service statistics, shoppers are 90% more likely to spend more when a brand offers personalized experiences.

Wiser (personalized recommendations)

Wiser helps you do so. It uses AI to track customer behavior and make product recommendations based on their specific tastes and needs. It also offers multiple upsell features, such as best-selling products, featured products, recently view products and more. These upsells can be displayed as a widget on almost any page of your store.

You can also use the Wise recommendations in your email campaigns as the app integrated with both Klaviyo and MailChimp services.

Wiser is particularly appealing because it offers a free plan. You won’t have to spend any money to use its basic features until the app generates sales of more than $50 in a given month. You’ll pay for the Basic plan ($5/month) if it generates monthly sales between $50 and $500, the Growth plan ($29/month) if it generates monthly sales between $500 and $1500, and the plus plan ($199/month) if it generates monthly sales between $1,500 and $3,000.

12. Honeycomb Upsell Funnels (post-purchase upsells)

You’re limiting your sales potential if you only make upsell and cross-sell offers before a shopper makes a purchase. Remember, after a customer has made a purchase, their trust with your store is high.

Honeycomb Upsell Funnels (post purchase upsells)

With Honeycomb Upsell Funnels, you can set up product funnels in just a few clicks. This enables you to send customers upsell offers after they have made their purchase, as the app’s smart triggers are activated after the purchase has been made. You can then offer your customers up to three upsell offers one after another. This increases the chances that they will be offered a product that they actually want to purchase.

The app offers a free version for up to 100 monthly funnel views. The paid plans are Silver ($49.99 per month), Gold ($99.99 per month), and Platinum ($149.99 per month). All of them will remove the app's branding and give you access to different types of upsells. The only difference is in the monthly limit of funnel views.

Conclusion: maximize your sales with these apps

Don’t limit your sales by ignoring the value upsells and cross-sells can deliver. With these apps, recommending additional products to your customers is easier than ever. The additional profit they bring in will more than justify their relatively low costs. Best of all, they all have positive reviews from numerous happy users, so you can be certain they will deliver great results.

That said, only download and install one app. You don’t want to overdo it, and your customers may feel confused or overwhelmed if multiple apps are running in your store at the same time. It’s important that your upselling and cross-selling strategy and app of choice don’t damage the customer’s perception of your brand, but enhance your customer’s purchasing experience.

➡️ If you don’t want to use any app check out our guide on how to upsell for free with no app or coding.

➡️ If you are looking for more ways how to drive more sales, make sure to check our ultimate guide to Shopify checkout optimization and customization.

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Michelle Deery

Michelle Deery is a conversion copywriter and strategist. Specializing in e-commerce and SaaS, she has spent over four years writing content about Shopify. When not writing copy, Michelle loves to read, volunteer at her local dog shelter, and travel.

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