"Frequently Bought Together" is a term used in e-commerce to refer to a marketing strategy where related products or services are suggested to customers based on their browsing or purchase history. These suggested products are often items that are commonly purchased together by other customers, or items that complement each other well. The idea behind this strategy is to encourage customers to make additional purchases, thus increasing the overall value of their transaction and boosting sales for the online retailer. This strategy is often used in product recommendations, upselling, and cross-selling tactics in online stores.
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