Candy Rack is a marketing term that refers to a display shelf or rack strategically positioned near the checkout counter in a retail store or online checkout page in an e-commerce website. The purpose of a Candy Rack is to tempt customers into making impulse purchases of small, low-priced items such as candy, snacks, accessories, or other products that they may not have considered buying otherwise. This tactic is often used to increase sales and maximize profits by capitalizing on the customer's mindset of making quick and spontaneous purchases.
All our stores are beautifully designed (#eyecandy). More importantly, though, they’re optimized to sell. Customer love, guaranteed. Just don't tell the competition.
