Top 10 Best Apps for Upsell and Cross-sell on Shopify in 2020

Upselling and cross-selling products is one of the most effective ways to maximize your Shopify sales. If someone is already willing to purchase an item, they may be willing to purchase more. Using one of the upsell apps from our list is highly recommended.

These apps make upselling and cross-selling easier. Whether you’re trying to promote similar products, offer personalized recommendations, or simplify the process of making upsell recommendations, they’ll help you earn more from your customers.

1. Candy Rack (one-click upsell) FREE TRIAL

Making sales on Shopify (or any other eCommerce platform for that matter) requires making the process of buying an item as easy as possible for shoppers. For instance, if you’re trying to upsell or cross-sell an item, but a customer needs to take multiple steps to add it to their cart, there’s a good chance they won’t bother. Today’s online consumers want maximum convenience.

Candy Rack - Slick and Effective

That’s a good reason to use Candy Rack. This app upsells and cross-sells items with a pop-up window that allows users to add items to their carts with just one click. You can upsell anything, such as gift wrapping, warranties and premium support. You can even upsell products in a bundle as frequently bought together items.
The app also uses a built-in AI algorithm to create automatic upsell suggestions based on the product recommendations API.

Candy Rack’s developers also ensured the pop-up looks impressive and non-intrusive on both desktop and mobile devices, a result of its responsive design. This is important, as mobile devices now account for approximately 58% of site visits.

It also integrates with other applications. Candy Rack is truly one of the best upselling and cross-selling apps on the market.

⭐ 5.0 (100+ reviews)

You can start using Candy Rack with a 14-day free trial. If you want to continue using it after that, you can choose a Basic Shopify plan ($29.99/month), Standard Shopify plan ($49.99/month), Advanced Shopify plan ($99.99/month), or Shopify Plus plan ($199.99/month).

Disclaimer: We are a team behind Candy Rack and obviously we had to list here. 😊

2. Bold Upsell (upsell funnels) FREE TRIAL

When you upsell or cross-sell an item, it’s important to remember that you don’t need to restrict yourself to one upsell or cross-sell. If your first attempt at making an upsell doesn’t succeed, you might still convince a customer to spend more by recommending a different item when they are at the checkout. You can also offer multiple upsells in a given order regardless of whether a customer accepted or declined your first suggestion.

Bold Upsell (upsell funnels)

Bold Upsell helps you do this. It lets you create upsell funnels by allowing you to display up to three consecutive rounds of upsells and cross-sells to a given customer. Like Candy Rack, it also lets shoppers add your recommendations with just one click. It also provides detailed reports via its analytics dashboard about what products are performing the best, what triggers are working, what’s converting the best and more.

⭐ 4.6 (1.400+ reviews)

Pricing starts with a 14-day free trial. From there, different plans offer different amounts of upsell views per month. A Starter plan ($9.99/month) offers up to 200 upsell views per month, a Plus plan ($19.99/month) offers 1000, a Premium plan ($39.99/month) offers 2000, and a Pro plan ($59.99/month) offers 5000, with more available on request. If you surpass 5000 views you’ll pay a monthly rate of $89.99.

3. ReConvert (thank you pages) FREE

Don’t make the mistake of assuming you can only upsell or cross-sell products when a customer is in the process of making a purchase! It’s entirely possible to earn more from a customer even after they’ve already bought an item. With the right thank you page, you could give a customer a good reason to buy more.

ReConvert (thank you pages)

ReConvert helps in this capacity. Its simple drag-and-drop interface allows you to easily optimize your thank you pages. It also offers additional features, such as discount pop-ups with countdown timers (to create urgency), birthday collectors (to offer customers discounts on their birthdays), and reorder buttons, among others.

⭐ 5.0 (900+ reviews)

You can start off with a 30-day free trial to get acquainted with the app’s features. After that, the Free plan offers up to 50 monthly store orders, the Pro plan ($7.99/month) offers 100, the MVP plan ($14.99/month) offers 200, and the VIP plan ($59.99/month) offers 500. The pricing plans continue to go up in cost the more orders that are made.

4. Discounted Upsells FREE TRIAL

There are many ways to persuade customers that an upsell offer is worth their money. One of the most effective is to offer a discount. If a customer knows they can buy a superior or additional item at a lower rate than it usually goes for, they’ll be more likely to consider it.

Discounted Upsells (discount rates for upsells)

Making these offers on your Shopify page is easier with the Discounted Upsells app. As the name implies, it lets you easily create and offer such discounts as “buy one, get one free” or “buy two, get 50% off a third.” It’s also mobile-friendly, which is once again crucial in an age when many people browse eCommerce shops via mobile devices.

⭐ 4.7 (2.800+ reviews)

After a 7-day free trial, pricing is based on your current Shopify plan: a Basic plan ($19.99/month), a Professional plan ($29.99/month), or an Advanced plan ($44.99/month).

5. In Cart Upsell (pop-up free upsells in the cart) FREE

Pop-ups can be very effective upsell and cross-sell tools. However, some people feel they’re intrusive. You might feel pop-up recommendations will make the wrong impression on your customers. If so, you need to find a new way to offer upsells and cross-sells.

In Cart Upsell (pop-up free upsells in the cart)

In Cart Upsell provides the solution. Its AI monitors a shopper while they’re browsing your store and adding items to their cart. When they begin the checkout process, without bombarding the customer with a potentially annoying pop-up, the AI recommends another product they’re most likely to be interested in based on the items they selected and looked at. The app also allows for advanced targeting. For instance, you might want to create special offers for your email subscribers only. In Cart Upsell makes doing so easy.

⭐ 4.2 (2.400+ reviews)

You can start using In Cart Upsell at no cost for seven days. At the end of the free trial, pricing plans are generally based on your Shopify plan. A Free plan allows you to publish one offer, a Basic Shopify plan ($19.99/month) or Shopify plan ($29.99/month) offers 500, and an Advanced plan ($59.99/month) offers all the features of the Basic Shopify and Shopify plans, along with Dedicated Success Manager support. Keep in mind that Shopify Plus users must pay $99.99/month.

6. Frequently Bought Together (Amazon-style cross-sells) FREE TRIAL

Anyone who’s browsed Amazon or similar eCommerce platforms know they often upsell items by recommending products that are frequently bought with a product the customer is already purchasing. For instance, if someone were buying a guitar, they might see upsell offers recommending a guitar case and amplifier as well.

Frequently Bought Together (Amazon-style cross-sells)

Adding these upsell bundles to your shop can help you boost sales significantly. Frequently Bought Together makes creating them easy. It also uses a powerful AI algorithm to make automatic recommendations that are most likely to appeal to each individual shopper. You can also set manual recommendations for individual products. The app allows you to choose the position of the upsell widget on your product page.

⭐ 4.9 (1.400+ reviews)

Pricing for the app is also incredibly simple. After a 30-day free trial, you only have to spend $7.99/month to continue using it indefinitely.

7. UNLIMITED Smart UpSell Offers FREE TRIAL

As this app’s name implies, one of its core features involves providing customers with unlimited offer views, no matter what plan you purchase. This maximizes your average order value greatly and is a feature that earns it a spot on this list.

UNLIMITED Smart UpSell Offers

UNLIMITED Smart UpSell Offers allows you to create upsells with just one click with its Auto-Pilot Upsell feature. You can also promote new products and unpopular products by choosing each of them individually and adding them to the recommendations section. This is a great feature if you want to promote certain types of items and add them to certain pages in your store. For instance, maybe you want to direct more attention to a new product you just added to your shop that compliments your best seller. The app also provides additional features such as analytics, vertical or horizontal layouts and more.

⭐ 4.9 (190+ reviews)

You can test the app with a 14-day free trial. After that, all of the plans offer the same features and the price of the plans are based on your Shopify plan. There is a Basic plan ($7.49/month), Professional plan ($14.49/month), Advanced plan ($24.49/month) and Plus plan ($39.49/month).

8. Wiser (personalized recommendations) FREE

Personalization is very important in eCommerce. A recent consumer survey revealed the average shopper is 80% more likely to make a purchase when a brand offers personalized experiences.

Wiser (personalized recommendations)

Wiser helps you do so. It uses AI to track customer behavior and make product recommendations based on their specific tastes and needs. It also offers multiple upsell features, such as best-selling products, featured products, recently view products and more. These upsells can be displayed as a widget on almost any page of your store.

You can also use the Wise recommendations in your email campaigns as the app integrated with both Klaviyo and MailChimp services.

⭐ 4.9 (200+ reviews)

Wiser is particularly appealing because it offers a Free plan. You won’t have to spend any money to use its basic features until the app generates sales of more than $50 in a given month. You’ll pay for the Basic plan ($19.99/month) if it generates monthly sales between $50 and $500, the Growth plan ($39.99/month) if it generates monthly sales between $500 and $1500, and the plus plan ($99.99/month) if it generates monthly sales between $1500 and $3000.

9. Honeycomb Upsell Funnels (post purchase upsells) FREE

You’re limiting your sales potential if you only make upsell and cross-sell offers before a shopper makes a purchase. Remember, after a customer has made a purchase, their trust with your store is high.

Honeycomb Upsell Funnels (post purchase upsells)

With Honeycomb Upsell Funnels, you can set up product funnels in just a few clicks. This enables you to send customers upsell offers after they have made their purchase, as the app’s smart triggers are activated after the purchase has been made. You can then offer your customers up to three upsell offers one after another. This increases the chances that they will be offered a product that they actually want to purchase.

⭐ 5.0 (90+ reviews)

Right now it is completely free to use Honeycomb Upsell Funnels but this will change. On the 22nd of May 2020, the app will be switching to a new pricing model.

10. Vitals (multiple apps) FREE TRIAL

All of these individual apps are useful. However, some Shopify merchants find that downloading individual apps to be a hassle and would prefer a suite of tools that can be found in one place.

Vitals (multiple apps)

If you feel that way, you may want to consider Vitals. Because it’s on this list, it naturally offers such features as one click upsell and discounted upsells. However, it also offers a range of other features, including a currency converter, product review functions, and more. There’s a reason it’s advertised as “40+ apps in one.”

⭐ 5.0 (500+ reviews)

You can begin using the app with a 30-day free trial. After that, it only costs $29.99/month. That’s a decent bargain considering how many features it offers.

Conclusion: Maximize Your Sales with These Apps

Don’t limit your sales by ignoring the value upsells and cross-sells can deliver. With these apps, recommending additional products to your customers is easier than ever. The additional profit they bring in will more than justify their relatively low costs. Best of all, they all have positive reviews from numerous happy users, so you can be certain they will deliver great results.

That said, only download and install one app. You don’t want to overdo it, and your customers may feel confused or overwhelmed if multiple apps are running in your store at the same time. It’s important that your upselling and cross-selling strategy and app of choice don’t damage the customer’s perception of your brand, but enhance your customer’s purchasing experience.

➡️ If you don’t want to use any app check out our guide on how to upsell for free with no app or coding.

About Author

Michelle Deery is a conversion copywriter and strategist. Specializing in eCommerce and SaaS, she has spent over four years writing content about Shopify. When she's not writing copy Michelle loves to read, volunteer at her local dog shelter and travel.

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