Candy Rack and Zipify OCU are two of the top-rated upselling apps on the Shopify App Store. Both apps allow you to easily create upsell and cross-sell offers and increase your store's average order value. To help you choose the right app, we've put together a detailed comparison showing the key benefits each product has to offer. Once you’ve read our head-to-head breakdown, you’ll be well on your way to choosing the right upselling app for your store.
Candy Rack – One Click Upsell is a popular upsell & cross-sell app used by 4 000+ merchants. It displays a pop-up with upsell offers on product pages after custom clicks on the add-to-cart button. Candy Rack allows merchants to create both product and service upsell offers. The app also has an AI-Powered Smart Auto-Upsell feature that automatically offers customers the most relevant products based on the Shopify Product Recommendation API. And because it runs on auto-pilot, it saves you time creating upsell offers manually.
Zipify OCU is best renowned for its upsell funnels. The app allows store owners to create upsell offers for each step of the customer journey. Offers start with pre-purchase upsells on product pages through the cart page and continue with one click post-purchase upsells after checkout and even an offer on Shopify's thank you page. Zipify also has a split-testing option that allows you to test and compare different upsell offers.
We’ll show you how both apps compare in the following areas:
- Admin UI
- Pop-up design
- How to create an upsell offer
And to wrap up, we’ll summarize the key benefits of both apps. So let’s get started and see how Candy Rack – One Click Upsell and Zipify OCU fare on pricing.
Candy Rack has a 14-day free trial, with pricing plans starting at $39.99/month depending on your Shopify Plan. For instance, Candy Rack costs $59.99 if you’re on a Standard Shopify Plan. Candy Rack offers flat pricing and doesn’t charge based on upsell revenue.
Zipify has a 30-day free trial, with pricing plans starting at $24.99/month. Pricing increases incrementally based on your pre-purchase, post-purchase and thank you page upsell revenue, with a cap at $849.99 for stores that generate over $350,000 upsell revenue/month.
Candy Rack’s user interface is embedded into the Shopify platform to mimic its native design elements, giving users the feeling that they’re seamlessly scrolling through additional settings on Shopify.
Zipify OCU’s user interface is also embedded into the Shopify platform. However, unlike Candy Rack, it doesn’t leverage Shopify’s native design elements. Despite that, the administrative system is still easy to navigate.
Candy Rack’s pop-up design is one of the key reasons people choose the app. It's strongly focused on UX, slick, modern and non-intrusive. The pop-up window is fully adjustable in the app settings, so you can customize the pop-up look and wording in whatever way you like. The Candy Rack support team can also make the pop-up match your storefront design to sync with the overall feel of your store. And because the pop-up is responsive, it looks great on different screen sizes and resolutions.
In contrast, Zipify OCU has a more prominent design. The pre-purchase pop-up window has three main buttons - Add to Order, Checkout and Decline this Offer. In the app settings, you can adjust the font family and button colors or replace the Headline Banner with a Free Shipping Bar or a progressive Discount Bar. By default, to increase the urgency effect, the pre-purchase pop-up includes a countdown timer, which can also be turned off. For the one click post-purchase offers, Zipify OCU uses "pages" that are shown after checkout is completed, but before the thank you page. Overall, the Zipify OCU pop-up is highly customizable, but it’s recommended not to overload customers with all features at once.
Creating Upsell Offer
Candy Rack allows you to create an upsell offer in three easy steps:
- Select upsell offer type
- Specify upsell product
- Specify upsell targeting
Zipify allows you to create upsell funnels, including pre-purchase, post-purchase and thank you page upsells:
- Select product(s) you want to trigger the funnel
- Choose the popup location for the pre-purchase offer type if applicable (Shopping Cart Page or Product Page)
- Create a pre-purchase upsell offer
- Create a post-purchase upsell offer. Up to three post-purchase offers can be added to any funnel (Upsell 1, Upsell 2 and the Downsell which shows if Upsell 1 is declined)
- Create a thank you page upsell offer
Candy Rack boasts 24/7 in-app chat support and a help center where you can find detailed information about the app and answers to FAQs.
Zipify OCU also has 24/7 in-app chat support and a help center featuring tutorials and dedicated app information.
Candy Rack has a 5-out-of-5 star rating with 145 reviews (as of 11/11/2021). Merchants typically praise the app’s ease of use, simplicity, design, ability to increase AOV, analytics, customer service and competitive pricing compared to other upsell apps.
Zipify OCU has a 4.6-out-of-5 rating with 159 reviews (as of 11/11/2021). Merchants mostly highlight the app’s return on investment, customer service, split-testing option and statistics.
Some Candy Rack users refer to the limited functionality of the app. That said, a number of new feature requests have been implemented as part of recent app updates.
Some Zipify OCU users point out that the post-purchase page can feel spammy, given its limited customization options. Also OCU "highjacks" the thank you page by adding an extra page before the customer reaches the "official" thank you page, which influences conversion tracking. However, Shopify has recently added a new "Post-purchase page" additional scripts field in Shopify admin to ensure proper tracking occurs for all orders.
Feature Comparison Table
Here’s a useful comparison chart showing the differences between both apps:
Now that we’ve compared all the features, let’s review the key selling points of both apps.
Why choose Candy Rack – One Click Upsell?
- Flat pricing
- Ease of use
- Clear and simple administrative system’s UI that uses Shopify design elements
- Modern and adjustable pop-up design
- Option to create discounted upsells
- AI-Powered Smart Auto-Upsells
- Service-upsell offers
- True upsell (upgrade) option
- Advanced analytics
- Additional conditions for targeted offers
- 24/7 live chat customer service
Why choose Zipify OCU?
- Creation of upsell funnels
- Pre-purchase, post-purchase & thank-you-page upsell funnels all in one app
- Downsell (downgrade) offers
- Adjustable pop-up design
- Option to add “compare at” price
- Option to duplicate funnels
- Countdown timer
- Comprehensive statistics
- Split-testing option
- Recharge Subscriptions app integration, allowing subscription products to be offered as one click post-purchase offers
- 24/7 live chat customer service
To recap, Candy Rack – One Click Upsell and Zipify OCU are both really useful upsell apps for store owners looking to increase sales and AOV. Candy Rack offers only pre-purchase upsells, but is easier to set up and visually more compelling. On the other hand, Zipify offers more features and can cover the whole upsell path from the product page to the order confirmation page.
When it comes to the final choice, we encourage you to test both (they both offer free trials) and see which one is a better fit for your business. If you are looking for other upsell alternatives, make sure to check out Top 10 Best Shopify Apps for Upsell and Cross-sell.