What is


Discounts are a reduction in the price of a product or service that is offered by a seller to entice customers to make a purchase. This marketing strategy is commonly used in e-commerce to attract customers, increase sales, and clear out inventory. Discounts can come in various forms, such as percentage-off deals, buy-one-get-one-free offers, seasonal sales, and promotional codes. Customers are often drawn to discounted prices as they feel like they are getting a good deal on a product. Discounts can also be used to reward loyal customers or as a way to compete with other businesses in the market.

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