We've hired Damir Velagic, formerly of Shopify and Oracle, as our US Director of Sales, based in Seattle. It's the first step of Digismoothie's push into the US, where our edge is European e-commerce knowledge: helping American brands expand into Europe or grow the presence they already have there.
Checkout is definitely the most crucial part of the purchase funnel. A customer has already decided to purchase, and the role of the checkout is to collect shipping information, process the payment, and create the order. This guide will help you optimize your Shopify checkout to drive more sales.