Migration to Shopify
Dedoles
Complex strategic migration of the Slovak e-commerce giant to Shopify, focusing on scalability, CRO, and precise tracking.
The ChallEnge
A limiting legacy solution
Throughout its rapid growth, Dedoles built a robust custom platform that ultimately became a drain on internal resources. Accumulated technical debt severely compromised site stability, performance, expansion speed, and the rollout of new features. This made the legacy platform a major bottleneck for the company's business restructuring efforts.
SERVICES
Solution Highlights
- Advanced Tracking: A custom backend Shopify connector ensuring precise event tracking for sophisticated marketing pipelines in Bloomreach.
- E-merchandising: A real-time, AI-driven product placement system that personalizes the shopping experience for every individual user.
- Discount Management: A low-maintenance, automated system leveraging native Shopify tools to handle complex promotional and pricing logic.
- Performant Custom Theme: A highly customized, CRO-optimized frontend built with strictly optimized key performance metrics.
CLIENT'S FEEDBACK
Our legacy platform held us back. Digismoothie didn't just migrate us to Shopify, they worked alongside our team to build a faster, scalable foundation. We now run on a standardized ecosystem and can finally focus on growth.
Michal Vojtyla
E-shop Platform Owner
About the client
Dedoles spreads joy through original designs in its apparel products. It is a brand that believes in vibrant colors, humanity, and sustainable e-commerce practices.
Dedoles
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