Candy Rack
Augason Farms
How a trusted shelf-stable food brand added incremental revenue across its catalog with frictionless on-site upsells.
The ChallEnge
A missing layer in the customer journey
Before Candy Rack, upselling and cross-selling weren't part of Augason Farms' on-site strategy. The team recognized a clear opportunity to lift average order value and surface complementary products at the right moments in the shopping journey — but they needed a solution that could do that seamlessly, without adding friction to the experience or pulling internal resources into a complex implementation.
SERVICES
Solution highlights
- Product page upsells: Pop-ups surface complementary items at the moment shoppers are actively evaluating a product, without interrupting the path to purchase.
- Checkout-stage upsells: Offers appear at the highest-intent point in the funnel, capturing additional value right before the order is placed.
- Use-based bundling: Pairings are built around how customers actually use Augason Farms products together — practical combinations that genuinely help shoppers, not arbitrary cross-sells.
- Frictionless setup: No developer involvement, no integration backlog. Candy Rack was live and producing results within hours of install.
CLIENT'S FEEDBACK
Our first Candy Rack offers were live the same day — a pleasant surprise. Today, 8% of our orders include an upsell, and that's incremental revenue we wouldn't have captured otherwise. As long as it's pulling its weight, we're happy — and it always is.
Jaxon Christensen
Digital & eCommerce Marketing Analyst
About the client
Augason Farms is a trusted American brand specializing in shelf-stable and freeze-dried food. Its catalog meets customers across the spectrum — from everyday shoppers reaching for a pantry staple, to budget-conscious families managing weekly grocery bills, to households building long-term emergency preparedness plans.
Augason Farms
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