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10 Shopify Plus stores to inspire you

Shopify Plus keeps attracting ambitious stores of every size and origin. This roundup walks through real Shopify Plus stores, from Nike and Decathlon to Bloom Robbins and Fabini, and the specific tools, from checkout extensions to headless Hydrogen, each one runs on to scale, personalize, and convert.

10 Shopify Plus stores to inspire you
10 Shopify Plus stores to inspire you

In today's fast-moving e-commerce world, picking a platform that grows with your business is critical. Shopify Plus has become a popular choice for ambitious stores not just abroad, but in Czechia and Slovakia too. In this article, we look at inspiring examples of stores that made the switch.

1. Nike

Nike probably needs no introduction. One of the world's biggest brands runs its Shopify Plus store with a clean, intuitive design built for strong customer engagement. The store makes shopping effortless for everyday customers and professional athletes alike. Shopify Plus lets Nike respond quickly to customer needs and adapt the store to current trends.

2. Decathlon

Decathlon, the global sporting goods giant, uses Shopify Plus to keep checkout smooth and optimized. The store is built to handle large order volumes while still giving customers an intuitive experience. Shopify Plus lets Decathlon add new products and expand its catalog with ease, which is key to staying competitive.

3. Sennheiser

The German audio manufacturer Sennheiser uses Shopify Plus for its global store selling headphones and audio equipment. The store is optimized for selling premium products to both everyday customers and industry professionals. Shopify Plus lets Sennheiser scale easily and expand into new countries.

4. Rains

The Danish brand Rains, known for its stylish waterproof fashion pieces, runs its global store on Shopify Plus. The platform lets customers around the world order easily, with the store designed for a smooth ordering and delivery process. Minimalism and functionality, the brand's core values, are reflected in the store itself.

5. Saint Bernard

Saint Bernard, a US retailer of outdoor gear and fashion accessories, runs its large-scale, high-volume store on Shopify Plus. The store loads quickly and organizes products into clear categories, making it easy to browse and shop. Shopify Plus lets Saint Bernard add new products quickly and manage orders efficiently. During development, we fine-tuned every detail to match the high quality of the premium brands sold on the site.

You can find more details in our case study.

6. Westwing

The German design and home-living brand Westwing runs its Shopify Plus store on a fully headless setup, building the frontend separately from the backend so its team controls fonts, layouts, and UI outside Shopify's defaults. The migration preserved existing SEO-friendly product URLs and used an adapted version of Shopify Checkout, so the switch stayed invisible to shoppers.

Westwing also runs Salsify for product information management and Algolia for on-site search, on top of Shopify Plus's API-driven backend that now powers one central store replicated across all twelve of its European markets.

7. Bloom Robbins

Bloom Robbins is a successful Slovak store selling health and beauty products, with a focus that goes beyond hair care. The store stands out for its emphasis on campaign automation, which significantly streamlines marketing activities. It also uses Shopify Checkout Extensions to create a smoother checkout experience. The store has already expanded into eight countries, a sign of its growth and further expansion plans.

Read more about how Bloom Robbins redesigned its store around a custom design, including the move to a fully editable template on Shopify Plus.

8. Fabini

Fabini is a fast-growing Czech brand specializing in high-quality kitchenware. The store is set up for expansion into new countries and runs on a fully customizable design template that allows for flexible changes. Another strong point is its integration with the fulfillment provider Mailstep, which handles efficient packing and order delivery. This lets Fabini scale its business easily while continuing to improve the customer experience.

You can find more details in the project's dedicated case study.

9. L'Occitane

L'Occitane, the well-known French cosmetics maker, runs its Czech store on Shopify Plus. It uses a fully editable design template. The store also runs on AB Tasty for effective A/B testing to optimize the customer experience. Another key piece is its CJ Network integration for affiliate marketing, which lets L'Occitane expand its advertising reach and attract new customers.

10. Snuggs

Snuggs is a Czech store specializing in innovative period underwear, offering an eco-friendly alternative to disposable hygiene products. This fast-growing startup runs its store on Shopify, known for its clean, minimalist design.

Snuggs focuses on customer comfort, an easy shopping experience, and sustainability, appealing especially to younger customers who value eco-consciousness and comfort. The store is expanding quickly into international markets, establishing itself as one of the leaders in sustainable fashion and hygiene products.

More successful Shopify Plus stores

  • Kylie Cosmetics: Kylie Jenner's cosmetics store, built with a modern design and a fast checkout process.
  • Gymshark: a global sportswear retailer with a fast store built for customers worldwide.
  • Glossier: a well-known cosmetics brand focused on direct-to-consumer sales with a minimalist design.
  • Mattel: the toy maker that uses Shopify Plus to offer a wide portfolio of brands and products with an intuitive shopping experience.
  • SKIMS: Kim Kardashian's shapewear brand, with a modern store built around personalization and fast checkout.
  • Supreme: the iconic streetwear brand that uses Shopify Plus to sell limited editions seamlessly on a global scale.

Shopify Plus is the platform of choice for many other global brands thanks to its performance, flexibility, and scalability. From fashion to cosmetics to electronics, Shopify Plus helps brands around the world deliver a top-tier online experience to their customers. For large stores, Shopify Plus offers capabilities that a custom-built e-commerce solution can rarely match. That's why major global brands like Decathlon, Philips, Nike, and others have chosen Shopify Plus too, underscoring its position as a strong alternative to expensive custom builds.

Marketa Kucerova

Marketa is a freelance e-commerce specialist and consultant who works with small and mid-sized Shopify merchants on store optimization, app selection, and theme customization. She spent two years at Digismoothie, first in the agency team building and launching client stores, then on the commerce side improving existing ones and preparing them for campaigns and sales events.
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