Workflow automation is the process of automating repetitive tasks and processes in order to streamline and optimize business operations. In e-commerce or marketing, workflow automation can involve automating tasks such as order processing, customer communication, inventory management, data entry, and other manual processes. This helps businesses save time and resources, improve efficiency, reduce errors, and ultimately enhance the overall customer experience. By implementing workflow automation, businesses can focus on more strategic tasks and decision-making, leading to increased productivity and profitability.
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