What is

Performance

Performance in e-commerce or marketing refers to the effectiveness and efficiency of a website, advertisement, campaign, or other marketing efforts in achieving specific objectives or goals. This can include metrics such as website traffic, conversion rates, click-through rates, return on investment, and other key performance indicators that measure the success of a particular marketing strategy or initiative. By monitoring and analyzing performance metrics, businesses can make data-driven decisions to optimize their marketing efforts and improve overall results.

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