The Company
Docking Drawer manufactures electrical outlets that are designed specifically for installation and use inside the drawer, combating two very common household complaints:
- Countertop cord and device clutter
- Too few or or awkwardly placed wall outlets
Docking Drawer came to be as a result of a vacation home renovation by company Founder, Scott Dickey. In response to his wife’s request to add outlets inside their kitchen drawers to eliminate cords and devices from the countertops, Scott realized that a safe, certified in-drawer outlet solution did not exist on the market.
Utilizing his engineering expertise, Scott got to work on designing the first prototype. The first Docking Drawer outlet was officially launched to the market in 2014, becoming the first safe, certified product of its type. Through years of passionate research and development and constant innovation, the brand has been able to maintain its position as the market leader of in-drawer outlets ever since.
The Challenge
Being the first to market with a new product in a new category, educating consumers on Docking Drawer’s versatility and ease of installation is essential. Not to mention the challenge of selling to both B2B and B2C markets, with customers falling equally into the homeowner, trade professional and distributor categories. This created one very distinct challenge for Docking Drawer:
How to ensure the most relevant information is getting in front of the right audience, considering the unique needs of B2B and B2C consumers and new vs returning customers.
The Solution
The Candy Rack app by Digismoothie, which integrated seamlessly with this Shopify store, offered Docking Drawer the ability to ensure key literature was getting in front of customers at the most relevant point in their ecommerce journey. Through a “Popular Add-Ons” pop-up, customers were able to easily add these resources to their cart:
- Product Literature: used to educate customers on products & help specifiers plan installations, ensuring the right outlets are being purchased, offering ideas on new/other ways Docking Drawer outlets can be utilized in future projects and guiding specifiers through a simple installation process.
- Catalogs: a high quality brochure fit for presentation in showrooms and sales meetings by trade professionals and distributors, these catalogs help Docking Drawer to sell more products.
Why did you choose Candy Rack over dozens of other upsell apps on Shopify? Are you happy with your choice?
We chose the Candy Rack app over other solutions because it was simple to set up in Shopify, has a user friendly interface and because they worked with us to align the value and pricing of the program to our unconventional needs.
Would you recommend Candy Rack to other Shopify merchants?
Absolutely.
The Results
In just one year, Docking Drawer has been able to get over 600 pieces of key literature out the door through the use of Candy Rack. Free literature kits, spec sheets and catalogs being the most popular add-ons, all of which have been proven to result in future revenue.
While the results speak for themselves, the app has also offered Docking Drawer piece of mind, knowing that even if the website journey itself doesn’t always lead visitors to the necessary resources ahead of checkout, customers will see and have the ability to easily add these resources (many of which are free and therefore enticing) to their cart before finalizing the transaction.
It might be impossible to put a definitive value on these Candy Rack driven add-ons, but Docking Drawer has done extensive research and is confident that driving future specifications is heavily reliant on getting these key resources into the hands of specifiers, concluding that Candy Rack has been an invaluable resource for their Shopify ecommerce store.
About Candy Rack
Candy Rack is an upsell app for Shopify which allow merchants to offer custom services or bundle products to increase the store revenue. Upsells are offered via slick pop-up which looks great on both desktop and mobile devices. The average upsell conversion the merchants are achieving is around 5%.
Candy Rack is priced at $29.99 per month, but you can also try a 14-day risk-free trial.
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