DelightChat, listed as DC: WhatsApp Marketing + API on the Shopify App Store, combines WhatsApp marketing with a shared support inbox. It can help a team handle customer conversations alongside cart recovery and order notifications. Its appeal is consolidation: merchants who only need a basic chat widget may find the channel setup and usage-based billing more than they need.
Key features
- A shared inbox for WhatsApp, email, live chat, Instagram DMs and comments, and Facebook Messenger and comments.
- Shopify customer and order context alongside conversations, with team assignment, routing, and saved replies.
- WhatsApp broadcasts, abandoned cart and checkout recovery, order notifications, COD verification, and COD-to-prepaid flows.
- Catalog sync and Shopify Flow integration for connecting messaging with store workflows.
- AI assistance and an AI agent that can answer product, policy, and order-status questions, with human handoff.
- A self-service widget, mobile apps for iOS and Android, and reporting for support teams.
Pricing and trial
The official pricing page and app listing show Startup at $29/month for 500 support tickets and 2,500 marketing contacts, Scale at $99 for 2,000 tickets and 10,000 contacts, and Growth at $299 for 6,000 tickets and 30,000 contacts. All offer a 14-day trial. There is no free plan. Prices are in USD.
Startup includes five team members, three channels, and one Shopify store. Scale increases those limits to 20 members, 10 channels, and three stores. Growth includes 50 members, 25 channels, and unlimited stores. Choose based on both conversation volume and the number of channels your team needs.
The subscription is not the whole bill. Startup overages cost $10 per 100 additional support tickets and $10 per 1,000 additional marketing contacts. WhatsApp messaging fees are separate. A marketing contact is a unique phone number, not an individual message. AI has an included token allowance and paid usage, so confirm the allowance and charges for the specific AI assistant or agent you intend to use.
Rating and reviews
At the time of checking, DelightChat had a 4.8/5 rating from 222 reviews: 199 five-star, 15 four-star, three three-star, one two-star, and four one-star. We examined all eight 1–3-star reviews and the developer replies. These are a small minority of the total, and four date from 2022, so they should not be treated as a picture of every merchant's current experience.
Support delays and setup difficulties recur. A September 2025 reviewer described Facebook and Instagram onboarding problems made slower by time-zone differences. A December 2025 review raised contact overages and cancellation costs. The developer acknowledged that billing visibility needed improvement, said unused subscription time was refunded, and attributed the remaining WhatsApp wallet refund restriction to Gupshup's policy. A brief March 2026 service complaint received a reply saying the WhatsApp issue had been resolved; the review itself does not independently confirm that outcome.
Pitfalls
Check support coverage before migrating your inbox. The pricing page lists a response target of 24 working hours for Startup and eight working hours for Scale. These are not promises of immediate resolution. Make sure those hours fit your store and test Meta channel connections during the trial.
The AI agent documentation sets useful boundaries: it cannot create, cancel, or change orders, issue refunds, start returns, or apply discounts. It also does not support more than one Shopify Market. Keep a human process for these requests. Test COD-to-prepaid flows through payment, cancellation, and fulfillment: a 2022 review reported a Shiprocket sync problem, while the developer said the original order had been cancelled in Shopify. That is a historical integration report, not proof of a current defect.
Monitor ticket and contact usage, and ask how remaining subscription time and messaging wallet balances are handled before cancelling. The wallet restriction described in a review should not be assumed to apply to every current setup. The service brings customer conversations and Shopify data together; review access controls and the privacy policy, including retention and deletion, before moving your team.
Conclusion
DelightChat is worth trialling if your store needs WhatsApp marketing and support across several channels in one tool. Use the trial to connect your actual accounts, test handoffs and order flows, and estimate the full usage bill. If you mainly want a simple storefront chat option, compare Shopify Inbox before paying for the broader setup.
