Shopify Email offers a user-friendly drag-and-drop editor, enabling you to create professional, branded email campaigns in minutes.
With built-in, sales-focused templates for promotions, restocks, holidays, events, and more, you can showcase products, prices, and checkout links straight from your store. AI-powered by Shopify Magic, the app generates subject lines, body content, and even suggests the best times to send for maximum impact. Integration with Shopify Forms means you can capture emails via welcome pop-ups and instantly nurture new subscribers. Marketing automation is made easy through Shopify Automations, letting you trigger emails based on customer actions like abandoned carts or order follow-ups. Shopify Segments allows precise targeting, so you send relevant messages to the right customers every time. Plus, you can track key analytics such as open rates, click-throughs, products added to cart, and conversions—all within Shopify.
App Pricing Model and Plans
Shopify Email is free for your first 10,000 emails each month. After reaching this threshold, pricing is highly affordable and starts at just $1 for every additional 1,000 emails sent per month. This transparent pricing structure ensures excellent value for both small and high-volume stores, with no hidden fees.
Shopify Email vs. Klaviyo
Klaviyo is a robust email marketing platform known for its advanced segmentation, automation, and personalization capabilities. It leverages data analytics and machine learning to help businesses deliver targeted messages across multiple channels, including email, SMS, and push notifications.
Klaviyo offers a free plan for up to 250 contacts and 500 email sends per month. Paid plans start at $20 per month for 251–500 active profiles, including 5,000 monthly email sends and 150 free SMS/MMS credits . For businesses requiring both email and SMS capabilities, the Email + SMS plan starts at $35 per month, offering 1,250 SMS/MMS credits in addition to the email features.
The choice between Shopify Email and Klaviyo depends on your business size, marketing needs, and budget. Shopify Email is ideal for merchants seeking an easy-to-use, integrated solution with minimal setup and lower costs. Conversely, Klaviyo is suitable for businesses that require advanced targeting, automation, and multi-channel marketing capabilities.
Conclusion
Shopify Email is the best email marketing solution for Shopify merchants who want a simple, intuitive, and fully integrated tool without extra costs. Its deep connection to Shopify Magic, Shopify Forms, Automations, and Segments, enables both beginners and experienced marketers to automate targeted campaigns that drive real results—no need to learn new systems or juggle outside tools. While there are some growing pains as the app evolves, it’s a powerful way to keep your store’s marketing unified and effective.
