A manual discount in e-commerce or marketing is when a seller or retailer manually adjusts the price of a product or service for a customer. This can be done for a variety of reasons, such as to incentivize a purchase, reward customer loyalty, or accommodate a special request.
Manual discounts are typically initiated by the seller or retailer and are not automatically applied at checkout like a promotional discount or coupon code. Instead, the discount is calculated and applied manually by the seller during the transaction process.
Manual discounts can help businesses attract and retain customers by offering personalized pricing and more flexibility in pricing strategies. However, it is important for businesses to track and monitor manual discounts to ensure they are being used effectively and do not negatively impact profitability.
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