What is

Customization

Customization in e-commerce or marketing refers to the process of tailoring products, services, or messaging to meet the specific needs, preferences, and interests of individual customers. This can involve personalizing product recommendations, services, or communication based on customer data such as browsing history, purchase behavior, demographics, or other relevant information. Customization is aimed at creating a more personalized and relevant experience for customers, ultimately leading to increased engagement, loyalty, and sales.

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