E-mail Marketing
Lejaan
Building complete email marketing in Klaviyo for the CZ and SK markets. Segmented flows and regular newsletters now generate over 30% of total revenue.
The ChallEnge
Mailing with untapped potential
Lejaan handled basic email marketing, but without the right tool and structure, they couldn't fully utilize the channel. Segmented automations, personalization, and systematic newsletters were missing. This resulted in unrealized revenue and customers left without effective communication during key phases of the buying cycle.
SERVICES
Implemented functionalities
- Full Klaviyo migration and account setup for the Czech and Slovak markets
- Subscriber acquisition through a high-converting pop-up and automated welcome series
- Abandoned checkout flow with an 8.7% conversion rate
- Abandoned cart flow generating an average of CZK 217 in revenue per recipient
- Regular newsletter campaigns, accounting for 45% of Klaviyo-attributed revenu
- Database segmentation for more relevant, personalized communication
CLIENT'S FEEDBACK
We cooperated with Digismoothie at Lejaan when setting up our mailing and automated flows. We needed to put it together relatively quickly, and the agency handled the task excellently. The outputs were of high quality, delivered on time, and both time and cost estimates always matched. The entire cooperation ran smoothly and without complications. We definitely recommend them.
Adam Bornak
CEO
About the client
Lejaan makes premium bedding and accessories in Czech workshops from natural materials, with a focus on craftsmanship and sustainability.
Lejaan
