Migration to Shopify
Driveto
Migration of a major car-leasing portal to Shopify, featuring a complete custom redesign, comprehensive data migration, and an extensive SEO retention strategy.
The ChallEnge
Adapting Shopify for lead generation and preserving critical organic traffic
Driveto operates on a business model focused on lead generation rather than direct online transactions. The primary challenge was to adapt Shopify to this non-transactional approach by bypassing the native checkout process to create a custom inquiry flow.
Furthermore, because the business relies heavily on organic search, the complete frontend redesign required a rigorous SEO migration strategy to ensure no traffic or rankings were lost during the transition.
SERVICES
Highlights
- Custom Sales Flow: Replaced the native Shopify checkout with a bespoke inquiry flow tailored for lead generation.
- SEO-Optimized Filtering: Advanced filtering logic designed to match high-volume search queries and retain organic visibility.
- Extensive Vehicle Catalogue: A structured product database built to support thousands of car listings and drive organic traffic.
- Vehicle Comparator: A custom-built feature allowing users to compare vehicle specifications side-by-side to simplify decision-making.
- VAT Switcher: A dynamic toggle enabling B2B customers to view pricing with or without VAT instantly.
- Advanced Analytics: Implementation of comprehensive custom event tracking to monitor user behavior and inquiry conversion rates.
CLIENT'S FEEDBACK
We can confidently recommend Digismoothie to anyone looking for a partner with deep knowledge of the Shopify ecosystem who can deliver custom solutions that go well beyond standard e-commerce functionality.
Adam Chuchel
Head of Product
About the client
Driveto.cz is a popular online platform that acts as a marketplace for operational leasing (long-term, all-inclusive car rental) for both businesses and private individuals in the Czech Republic.
Driveto
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