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Klaviyo is a marketing platform for email & SMS marketing on Shopify (and other e-commerce platforms). Read our review, pros, and cons.

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Would you like to increase customer retention by motivating shoppers with a coupon included in the Abandoned Cart Campaign? Well, it's possible with Klaviyo and not only this. Klaviyo is a robust marketing platform, where you can set up different email and SMS marketing campaigns, create and manage customer lists and segments.

The App has pre-build flows and templates that enable you to create your first email campaigns effortlessly. With Klaviyo Forms, you can seamlessly collect and store all relevant data about your customers that you can use afterward for your campaigns to drive more sales, and build stronger relationships with your customers.

Klaviyo is a great tool for experienced marketers and might be harder to understand for beginners. However, to help users to leverage the app and learn about the features, Klaviyo offers free courses at Klaviyo's academy.

If you want to automate and personalize your marketing and at the same time build closer relationships with your customers, Klaviyo can serve you as a great tool to achieve these goals and become a valuable app for your entire business.

Free plan includes up to 500 emails for 0 - 250 people and up to 150 SMS for 0 - 50 people, for sending emails and sms to more people you would need to upgrade your plan.


Allows to create personalized messages with a visual builder

70+ email templates & 30+ pre-built automated flows

Audience Segmentation and Targeting

Codeless creation of sign-up forms with over 50 templates to collect customer data

Creation of individualized coupons integrated with Shopify discounts

Advanced Analytics and UTM Tracking of created campaigns


Real-time chat support is only available for accounts with a paying subscription

App UI is not embedded into your Shopify store but runs on an external site

The platform might seem complicated for beginners

Tomas Janu

Tomas Janu

Tom loves writing about upselling, conversion optimization, and e-commerce trends. He is one of our co-founders, and you can sometimes talk to him if you contact our support team. Make sure to follow him on LinkedIn for more Shopify-related tips and news.

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