Route is a popular service offered across multiple e-commerce platforms, including Shopify. The main benefit of using Route is offering package protection and shipping insurance to your customers. They will also have a better overview of the package location thanks to branded tracking. As a result, you can expect your conversion rate to go up as customers know their delivery is worry-free. Also, they can offset the carbon produced during the order delivery.

The offer is presented on the cart page using a dynamic "switch" button. As a merchant, you can decide whether the option is pre-selected or the customer needs to select it proactively. The service price for customers is dynamically calculated depending on their location and package price.

Besides the package protection, Route can recommend relevant products to your customers. The product recommendations are displayed on the order status page where customers go to see their order status. Overall, Route is a great tool to help your customers but also you as a merchant, thanks to the product recommendations.

The app has a free plan which doesn't have the product recommendation feature. The Pro plan starts at $349 per month and has pretty much everything, including carbon-neutral shipping for all orders.