What is

SVB

SVB stands for "Single View of the Business" in e-commerce and marketing. It refers to a comprehensive and integrated view of all aspects of a business, including sales, customer interactions, inventory, marketing campaigns, and financial data. By aggregating and analyzing all of these data points in one centralized platform, businesses can gain valuable insights into their operations and make more strategic and informed decisions. This holistic view helps improve efficiency, enhance customer experience, and drive growth.

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