Slack in e-commerce and marketing typically refers to the time it takes for a customer to make a purchasing decision. It is a measure of how long a customer deliberates on whether or not to purchase a product or service.
Reducing slack in e-commerce can help increase conversions and sales, as it indicates that customers are making faster decisions and are more likely to proceed with a purchase. Marketers often try to minimize slack by providing clear product information, enticing deals, and a user-friendly shopping experience to encourage customers to make a quick and confident decision.
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