What is

Image Optimization

Image optimization refers to the process of reducing the file size of an image without significantly affecting its quality. This is important in e-commerce and marketing as it helps in improving website loading speed, which in turn can lead to a better user experience and improved search engine rankings. By optimizing images, websites can load faster and provide a more seamless browsing experience for users. Additionally, optimized images can also improve SEO by making it easier for search engines to crawl and index the website, leading to higher visibility and better rankings in search results.

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