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COVID-19 is a term that refers to the coronavirus disease which originated in Wuhan, China in late 2019. It is caused by the virus SARS-CoV-2 and has since spread globally, leading to a pandemic declaration by the World Health Organization. The term is commonly used in e-commerce and marketing to describe the impact of the pandemic on businesses, consumer behavior, and overall economic trends. Many companies have had to adapt their strategies and operations in response to the challenges posed by COVID-19, including implementing online sales, contactless delivery options, and virtual marketing tactics.

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