12 benefits of Shopify Plus

Maxim Drkos


February 29, 2024

12 benefits of Shopify Plus

What does Shopify Plus have to offer and when to start thinking about migrating on it? Let's find out.

12 benefits of Shopify Plus

The Shopify Plus plan is a dream come true for many merchants and a way to get the most out of their online business. However, a large portion of these merchants don't know about all the functionalities it provides. That's why today we'll introduce to you the main benefits of Shopify Plus and give you an idea of when you should start considering migrating onto this plan.

1. Up to 10 separate stores

One of the most sought after features of the Plus plan. With it, you can create up to 10 separate stores. Just duplicate your current store, upload the translated template + content sections—and you can start selling abroad! 

Additional stores in Shopify Plus
Creating new e-stores or channels is super easyon Shopify Plus

Should you need to create more than 9 expansion stores, each additional store costs an extra $250 per month.

Another benefit of creating expansion stores on Shopify is the shared administration. Creating and especially managing additional stores on other Shopify plans is always complicated. You're wasting time jumping in between multiple tabs and logging into different stores all the time. On Shopify Plus, your store admin is unified and you can go from one store to another with a single click.

Admin options in Shopify Plus
Shared administration in Shopify Plus

2. Access to the checkout code

Access to checkout.liquid code is another highly sought after feature of Shopify Plus. Making it available allows you to make various customizations:

  • Redesign buttons, fields, links, banners and other elements
  • Reorder sections
  • Add new sections
  • Add upsell offers directly into the checkout (this customisation can dramatically increase your AOV)
  • And much more

3. Shopify Script Editor

Shopify’s Script Editor is an app created by the Shopify team exclusively for the Plus plan. Script Editor allows merchants to change the properties of items in the cart or change shipping and payment options. 

Scripts for line items

These scripts affect the items in the cart. They can change prices and trigger automatic discounts. Line item scripts are launched whenever an item is added, removed, or changed in the cart.

Scripts for shipping options

These scripts interact with shipping. They can change shipping method names and provide discounts on shipping rates. They run every time a customer goes to the shipping page in the checkout.

Scripts for payment options

These scripts interact with payments. They can rename, hide, and reorder payment gateways. These scripts are launched every time a customer accesses the payment methods page.

Shipping scripts in Shopify Plus
You don't need to know any code to use the Script editor. The application offers several pre-made scripts to use.
Using scripts for Shopify Plus
Sample overview of the used script

If you plan to optimize the purchasing and checkout process on your online store, Script Editor is the app that will allow you to incorporate the adjustments.

Examples of what Script Editor gives you:

  • Ability to hide payment methods from certain customers
  • Ability to charge for shipping options differently for certain customers
  • Ability to reorder payment methods and shipping options
  • Ability to automatically assign discounts to different customer groups
  • Ability to change discount percentage according to the current order value
  • And much more

4. High-speed server

The Plus plan is tailored specifically to stores with thousands or tens of thousands of orders per day. Shopify Plus stores are running on a different server than stores on plans such as Advanced Shopify, Shopify, or Basic. The Plus server is specifically set up to handle large numbers of incoming customers.

It can handle, among other things, the higher traffic caused by discount events such as Black Friday or Cyber Monday, with tens of thousands of customers flowing through the stores. The Shopify Plus server is ready for this and should be able to handle this kind of traffic without any problems.

5. Low transaction fee

Another advantage is a very low transaction fee. On Shopify Plus, it's just 0.15% per transaction. If you have an store with lower value products and a large number of monthly orders, a low transaction fee is important and can save you a lot of money.

6. Shopify Launchpad

Shopify Launchpad
Easily create events in Launchpad

Launchpad, like Scripts, is an exclusive app for Shopify Plus. Launchpad is designed to automate the process of creating and monitoring events on your store. 

These events include:

  • Discounts for a selected collection or products
  • Launch of new products and collections
  • Restock of long-awaited collections or products
Launchpad dashboard
Easily create events in Launchpad

What exactly can Launchpad automate?

  • Changing the price of products at the beginning and the end of the event.
  • Event data collection.
  • Launch of design changes on your store. Such modifications include displaying event specific banners, promo texts, new product sections, and more.
  • Scheduling scripts for items and shipping to change prices and provide discounts at checkout.
  • Increasing stock levels at the start of the event.
  • Password protection of your online store for a set period of time before the event to create excitement and anticipation in your customers.

Launchpad is a great app if you want to start managing your events and launching new content better, with accuracy and without stress. 

7. Unlimited number of employee accounts

Shopify Plus has your employees in mind. The Advanced Shopify plan offers up to 15 separate staff accounts. However, that may not be enough if you're gradually building your e-commerce team.

Sharing a single account with multiple employees can cause problems, for example, bugs and glitches when saving changes or edits in the theme editor. Therefore, the ability to create an unlimited number of employee accounts can come in handy.

8. Wholesale channel

The wholesale channel is a great way to start selling B2B and D2C at the same time. This channel will create a copy of your current store that can only be made available to the customers you choose. This store cannot be found through any search engine.

The wholesale channel in Shopify Plus

How can a customer make a purchase on the wholesale store? 

The customer can only access this store through a wholesale user account. You can invite customers to create an account, or you can create an account for them in the "Customers" section of the Shopify admin.

What are the advantages of the wholesale channel over a traditional store?

  • Ability to set different prices for each customer
  • Ability to set different pricing based on the quantity ordered
  • Possibility to set different prices for shipping
  • Option to send wholesale invoices to your B2B customers
  • And much more

The wholesale channel not only saves you 1 more expansion store but also separates the store exclusively for your wholesale customers who will surely appreciate it. 

If you want to find out more about the wholesale channel, its resources can be found here.

9. Shopify Plus Facebook Community

You can only access the official Shopify Plus Facebook community by requesting access to the group with your store URL and your email will also be listed as a staff member, i.e. a user of that Shopify Plus store. You can then solve all sorts of problems in the community and have access to more than 9,500 users from large e-shops. The community itself is also a very good inspiration for how to further improve your e-shop and achieve better sales results.

10. POS Pro for 20 brick-and-mortar stores included

The Shopify Plus plan includes POS Pro for 20 stores.This is a POS system for brick and mortar stores i.e. physical locations. So if you need a POS system for your stores that is fully compatible with your e-commerce store, no additional integrations are required. The POS Pro version has a large number of additional benefits such as advanced inventory management, enhanced data about your customers, omnichannel sales support and more.

If you are planning to get a Shopify POS POS system for your store, you will definitely want to know what hardware i.e. what printer and cash register is suitable for it and will work reliably with Shopify POS. Here you can find a complete list of compatible treasuries with Shopify POS. As a recommendation for us are the Star Micronics mPop devices. In practice, you can see it in a lot of stores that run on Shopify POS, for example, in the DMP.cz store in Prague, Palmovka.

11. Access to Shopify Plus Academy lessons

Only Plus users have access to Shopify Plus Academy, where you'll find dozens of sophisticated tutorials and webinars that can help you grow your online store significantly. We've picked out just a few of interest to illustrate:

  • Build a B2B e-shop with us
  • Conversion optimization in checkout
  • Optimizing site speed
  • How to expand abroad
  • Grow your business with data analytics
  • E-commerce customer support training
  • And dozens more...

12. Other key benefits especially for developers

For developers, the Plus plan brings very significant differences that can make development very easy, but also bring completely new possibilities that cannot be achieved with regular plans like Basic, Shopify and Advanced:

1. In the Plus plan, up to 100 templates can be used, compared to the regular plans, where only 20 templates can be installed in one e-shop.This can come in handy when multiple developers are working on a project and testing different applications and features in different templates that they have duplicated beforehand
2. Additional APIs that are not in other plan. These are as follows:

- GiftCard - API designed for gift card payment method
- Multipass - API designed for e-shop owners who still have a separate website and want to unify user logins
- User - API that allows you to add, remove and edit user account permissions of your employees i.e. staff members.

- publishablePublish - the following API is used to publish and unpublish products in the e-shop
- publishableUnpublish
3. Access to a beta testing program where you can test new features before they go live in all e-stores.
4. Improved management of user permissions within the settings. You can filter user accounts, manage their access requests or force 2-step verification.
5. Unlimited number of development e-shops on which to test and experiment.

Which online stores should switch to Plus?

Shopify Plus is a great option if your store and online business overall is growing rapidly and you want to support that growth as much as possible. It's also a good choice if at least some of its features would save your capital or make it possible for you not to hire additional staff. All the benefits of Shopify Plus are explained in further detail in the official documentation.

If you'd like to learn more about Shopify Plus, or are planning to make the switch, just click below! We'd be happy to consult with you about Shopify Plus and help you grow your brand and improve your online store!

Start your Shopify store for free and pay only $1 for the first monthStart your Shopify store for free and pay only $1 for the first month

Maxim Drkos

Max is helping our clients choose the right solutions for their Shopify store, improve CRO and writes content for our blogs. He has a great overview of the App Store, so he can recommend a relevant solution in terms of a third-party app. In his free time, he likes to travel and work out.

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