Zoko: WhatsApp for D2C Brands, developed by Bourbon Science Inc., connects Shopify with WhatsApp marketing, sales, and support. It combines a team inbox with customer segments, product catalog synchronization, and automated follow-ups. It is best suited to stores that already use WhatsApp regularly and want to coordinate conversations and campaigns across a team. A merchant looking only for a contact button is unlikely to need this much functionality.
Key features
- Shared inbox: Let multiple agents handle one WhatsApp number, with chat assignment, quick replies, calls, voice notes, and live message translation.
- Targeted campaigns: Send broadcasts using Shopify customer segments and purchase data, with reporting on engagement and conversions.
- Commerce in WhatsApp: Sync your Shopify catalog so customers can browse products and buy through the WhatsApp experience.
- Automated flows: Recover abandoned checkouts, confirm cash-on-delivery orders, send shipping updates, request reviews, and follow up with reorder or upsell messages.
- AI add-ons: Guru handles store questions, Wismo addresses order tracking, and Sello assists with sales. These are paid additions, not included unlimited AI.
- Integrations: Connect Facebook Messenger, Instagram, and Judge.me, with APIs and webhooks for additional workflows. Some channels and custom flows cost extra.
Pricing and trial information
There is no free plan. Starter costs $49.99 per month and includes unlimited human agents, with a $0.015 Zoko fee per conversation. Plus costs $79.99, includes five agents and 5,000 conversations per month without Zoko's conversation fee, then charges $0.00199 per extra conversation. Elite costs $139.99 for ten agents and 100,000 conversations; Max costs $499.99 for 30 agents and five million conversations. Their overage rates are $0.00099 and $0.00049 respectively. Additional agents cost $15 on Plus, $12 on Elite, or $9 on Max per month. All four plans offer a seven-day trial, and prices are in USD.
Meta's WhatsApp charges are separate. A conversation allowance does not mean free outbound marketing messages. Zoko's pricing page also lists Instagram at $9.99 per month, premium or custom flows at $5.99 per flow per month, and AI agents at $24.99 per agent per month. Eleven essential flows are included. Flow execution includes 500,000 steps monthly, then $0.0002 per step. Guru and Wismo add $0.09 per resolution after the first 100 free resolutions; Sello adds 3% of order value after its first 100 free orders. Confirm how these introductory allowances apply to your account.
For example, Starter plus two paid flows and one AI agent totals $86.96 per month before Meta, conversation, AI usage, or other charges. Zoko's Shopify billing guide says the subscription starts after the trial and usage is invoiced separately. Its refund policy generally excludes refunds except eligible remaining prepaid balances when closing an account. Confirm the trial deadline and cancellation procedure before activating paid features.
Rating and reviews
On September 5, 2026, Zoko's live Shopify review page shows 4.9 from 427 ratings: 394 five-star, 19 four-star, three three-star, no two-star, and 11 one-star. For this review, we examined all 14 reviews rated one to three stars. They identify possible failure points, rather than represent the experience of most users.
Billing and onboarding recur in this sample. Some 2024 complaints refer to an old $4.99 entry price, which is not today's advertised starting price. Bare Boho Living disputes a charge after its trial. In August 2026, Stylepopclothing criticizes charges and responsiveness; Zoko disputes the account of missing support and offers to review the bill. MemoryTrain reports unreliable flows after over a year of use, while Boot Place finds the AI and reliability below expectations but praises helpful support. The three-star MNSH review also credits time savings and customer service. These are merchant reports, not independently reproduced faults.
Pitfalls
Test automation through a complete purchase, not just message delivery. Zoko's recovery troubleshooting guide documents an issue where reminders continued after an order and explains replacing the old flow with a corrected version. This does not prove the current flow is broken, but it shows why flow version and purchase-stop conditions matter. Check AI answers against your real products and policies before letting them handle customers unattended.
Clarify number migration before changing an established account. The pricing FAQ and older onboarding guide describe deleting the existing WhatsApp account, while a newer coexistence article describes keeping the Business App and API on the same number for eligible setups. Get confirmation for your number, country, chat history, and exit process. Older reviews about losing app functionality should not be treated as universal current restrictions.
Zoko processes customer information and Shopify context, beyond a simple chat link. Review its privacy terms, including retention after deletion, and your installation permissions. WhatsApp consent and approved-template rules still apply, including templates outside the 24-hour service window. These are platform requirements, not a guarantee of legal compliance. The App Store lists the interface in English; live message translation is a separate feature.
Conclusion
Zoko is worth evaluating for a Shopify team that needs targeted WhatsApp campaigns, shared support, and connected sales workflows. Its scope is useful, but the subscription alone understates the likely bill. Trial one recovery flow and one support workflow, validate the results, and cost the complete setup before expanding. If you mainly need on-site conversations, compare Shopify Inbox. Choose Zoko when its extra automation and team features solve a measurable need.
