Rubik Variant Images by Craftshift solves a familiar problem: shoppers choose a color but still see photos of every other version. Rubik filters the existing gallery to the selected option and adds visual swatches, making products easier to understand. It carries the Built for Shopify badge and is especially useful for fashion, furniture, and other catalogs where appearance changes across variants.
Key features
- Assign multiple images, videos, and 3D models to variant options while retaining the theme's gallery.
- Keep shared media, such as size charts or packaging photos, visible across variants without duplicating it.
- Use image swatches, color swatches, or text buttons, with visual styling controls and support for multiple options.
- Choose manual assignment, AI-assisted matching, or bulk grouping based on gallery order.
- Enable a product's own variant swatches on collection and search cards; separate-product linking requires a different app.
Pricing and trial information
The current Shopify listing offers Free for one configured product and 50 AI-analyzed images/month. Starter is $25/month for 100 products and 1,000 AI images; Advanced is $50 for 1,000 products and 5,000 AI images; Premium is $75 for unlimited products and 50,000 AI images. Annual prices are $200, $400, and $600 respectively, in USD. Paid plans include a seven-day trial. The free plan has no time limit but covers one product in total, not one new product each day.
Rating and reviews
On September 24, 2026, Rubik had 5.0 from 481 Shopify reviews, including 473 five-star reviews. Merchants praise cleaner galleries, easier image management, and responsive help with theme adjustments. The small lower-rated sample includes confusion about the one-product free limit and one integration incident where options disappeared after another app was paused. The developer accepted responsibility and said the data remained intact and re-enabling that app restored the options. The three-star review gives no useful explanation. Overall, the feedback strongly supports Rubik's usability and service.
Pitfalls
Test your theme and existing option apps together before changing a live store. The official guide notes that competing swatch selectors can conflict; AI matches also deserve a quick review. The product and monthly AI limits are separate, even on Premium. Shopify lists access to owner details, products, collections, theme information, and metaobjects. This review assesses published capabilities and merchant feedback, not our own installation or a measured conversion test.
Conclusion
Rubik earns a clear recommendation for merchants who want shoppers to see the right media without rebuilding their product pages. Shared images, flexible swatches, and several assignment methods give it practical depth, while the support record is a real strength. Start with a representative product on Free, check mobile behavior and option combinations, then choose the plan that fits your catalog.
