Rosie is an AI phone support agent for Shopify stores. It answers calls around the clock, checks order and delivery information, and handles selected customer requests using your store data and policies. The practical appeal is reducing time spent on routine phone enquiries while keeping a record in Shopify. It is most relevant to stores with an established phone channel, particularly those needing help outside business hours.
Key features
- 24/7 call answering, with customizable greetings and voices, plus spoken English and Spanish.
- Live order and delivery lookups, product questions, and answers based on store policies.
- Return initiation and order cancellation, with shipping-address changes available on higher plans.
- SMS tracking and product links on Scale; checkout links for new purchases and additions to existing orders on Growth.
- Live transfers to your team on Scale, and sequential transfers through multiple numbers on Growth.
- Call summaries, transcripts, recordings, Shopify order notes, mobile apps, and Zapier integration.
Pricing and trial
Rosie's Shopify plan comparison lists Professional at $49/month for 250 minutes, Scale at $149 for 1,000 minutes, and Growth at $299 for 2,000 minutes. All three offer a seven-day trial, with no ongoing free plan. Prices are in USD. Professional includes order status, return initiation, and cancellation. Budget for Scale if callers need live transfers or tracking texts, and Growth if Rosie should build orders and send checkout links.
The pricing FAQ says exceeding your minute allowance automatically moves you to the next plan after warning emails. The higher tier remains active until you change it back. Regularly exceeding 2,000 minutes requires a custom-volume arrangement. This makes minutes and feature access equally important when estimating the bill.
Rating and reviews
On September 7, 2026, Rosie had 5.0/5 from four Shopify reviews, all five-star. There were no one-, two-, or three-star reviews to examine, so we read all four available reviews. Merchants praise order lookups, call notes, and the ability to turn phone enquiries into purchases through checkout links.
Bliss Cereals reports that Rosie handles more than 90% of its previous call workload. That is one merchant's experience, not a benchmark or promised result. The Shopify app launched in April 2026, so the small review sample provides encouraging early feedback rather than a long track record.
Pitfalls
Check geography first. The help center says Rosie currently supports US businesses and does not issue international numbers. Its privacy policy discusses US and Canadian use, so Canadian merchants should confirm availability directly. Do not assume the app supports a local phone service in other markets. Published voice support is English and Spanish.
Rosie's Shopify actions are off by default, according to its integration page. Enable only the actions you need and test identity checks, cancellations, address changes, and human handoffs against your policies. New phone purchases are completed through a texted Shopify checkout link, so callers must be able to use that link. The FAQ guidance also makes clear that answer quality depends on how you prepare the information.
The app can access customer details and edit orders, returns, and draft orders. Calls are recorded and transcribed. Review the privacy policy and configure caller notices, team access, and deletion procedures before launch. The policy places responsibility for required recording notices and consent on the merchant; installing Rosie does not handle those obligations by itself.
Conclusion
Rosie is a promising option for US Shopify merchants whose teams spend too much time answering repetitive calls. Start with a limited set of tasks, review real call outcomes, and choose the plan around the handoffs and order actions you need. If the actual need is basic storefront messaging, Shopify Inbox is a simpler starting point.
