A sitemap in e-commerce or marketing refers to a structured list or diagram of all the pages on a website. This helps search engines like Google to crawl and index the website more effectively, ultimately improving its visibility in search engine results. Sitemaps can also help users navigate the website more easily by providing a comprehensive overview of its content and structure. In addition to traditional HTML sitemaps, e-commerce websites may also use XML sitemaps to communicate directly with search engines.
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