What is

ROI

ROI stands for Return on Investment. It is a metric used to evaluate the profitability of an investment or to compare the efficiency of different investments. In the context of e-commerce or marketing, ROI is often used to measure the success of marketing campaigns, advertising strategies, or other business investments. It is calculated by dividing the net profit from the investment by the initial cost of the investment, and is typically expressed as a percentage or ratio. A higher ROI indicates a more successful investment or marketing effort.

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