What is

Gifts with Purchase

Gifts with Purchase (GWP) refers to a marketing strategy in which a customer receives a free gift from a retailer or brand when they make a specified purchase. This incentive is often used to encourage customers to buy more or to choose a specific product over competitors. The free gift can range from a small sample size of a product to a higher value item, and is intended to add value to the overall purchase experience for the customer. GWPs are commonly used in e-commerce to drive sales, build brand loyalty, and attract new customers.

Articles about

Gifts with Purchase

Latest articles

All articles

Let’s kickstart your Shopify business together

All our stores are beautifully designed (#eyecandy). More importantly, though, they’re optimized to sell. Customer love, guaranteed. Just don't tell the competition.

Get in touch