A free trial is a marketing strategy in which a company offers potential customers the opportunity to try out a product or service for a limited time without having to pay for it. This allows customers to experience the product or service firsthand before committing to a purchase. Free trials are commonly used in e-commerce to attract new customers and increase sales by giving them a chance to explore the features and benefits of the product or service. Typically, a free trial will last for a certain number of days or weeks, after which the customer will be required to pay for continued access.
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