Migration & Redesign
Elmich
Migration to Shopify and custom redesign, featuring advanced upsell logic, a new loyalty program, and a scalable architecture ready for international expansion.
The ChallEnge
Overcoming limited flexibility to scale operations
Elmich needed to migrate to Shopify quickly while maintaining full compatibility with an external ERP system. The primary challenge was delivering a custom-designed, professional store – complete with complex features like upsell logic, a loyalty program, and user-generated content (UGC) sections – under a strict deadline.
Additionally, the client required a highly intuitive backend that their internal team could manage easily day-to-day without relying on constant developer support.
SERVICES
Highlights
- Custom Design: Tailored front-end experience featuring product-specific comparison tables to aid customer decision-making.
- Strategic Upselling: Implementation of an upsell system designed specifically to increase average order value (AOV).
- UGC Integration: User-generated content sections embedded directly onto product pages to build social proof.
- Elmich Club: Development and launch of a comprehensive customer loyalty and rewards program.
- Automated Reviews: A streamlined system for continuously collecting and displaying authentic customer reviews.
- Profit Analytics: Advanced tracking setup to monitor costs, margins, and overall store profitability.
CLIENT'S FEEDBACK
Flexible teamwork and communication.
Van Nguyen
Vice-Director of Operations
About the client
Elmich is a Czech brand of premium cookware focused on quality, design, and safe materials. Operating its own factory in Vietnam with modern production technologies, the brand has established a strong presence in both domestic and international markets.
Elmich
