Migration & Redesign
Elmich
Migration to Shopify and custom redesign, featuring advanced upsell logic, a new loyalty program, and a scalable architecture ready for international expansion.
The ChallEnge
Overcoming limited flexibility to scale operations
Elmich needed to migrate to Shopify quickly while maintaining full compatibility with an external ERP system. The primary challenge was delivering a custom-designed, professional store under a strict deadline.
The client already had a strong e-commerce foundation and required a partner to technically execute complex features: like upsell logic, a loyalty program, and user-generated content (UGC) sections, while delivering a highly intuitive backend for their internal team to manage easily day-to-day.
SERVICES
Highlights
- Custom Design: Tailored front-end experience featuring product-specific comparison tables to aid customer decision-making.
- Upsell Infrastructure: Technical deployment of Candy Rack, providing a reliable, optimized foundation for the Elmich team to execute their own strategic upsell campaigns.
- UGC Integration: User-generated content sections embedded directly onto product pages to build social proof.
- Elmich Club: Development and launch of a comprehensive customer loyalty and rewards program.
- Automated Reviews: A streamlined system for continuously collecting and displaying authentic customer reviews.
- Profit Analytics: Advanced tracking setup to monitor costs, margins, and overall store profitability.
CLIENT'S FEEDBACK
We needed a partner who could handle a complex migration under strict deadlines without compromising on functionality. Digismoothie delivered beyond expectations. Their speed of implementation ahead of the autumn season was crucial for our launch. What really stood out was their breadth of e-commerce expertise – from technical execution to solving complex challenges through thoughtful consultancy. We also appreciated their flexibility and ability to fix issues quickly. Thanks to their teamwork, we now have a highly converting store and a strong foundation for further growth.
Van Nguyen
Vice-Director of Operations
About the client
Elmich is a Czech brand of premium cookware focused on quality, design, and safe materials. Operating its own factory in Vietnam with modern production technologies, the brand has established a strong presence in both domestic and international markets.
Elmich
