Benchmarks from 3,199 Shopify stores and 218M offer views: take rate by placement, what discounts really do, hand-picked vs AI offers, how many products to show, and how many upsells stores add per 100 orders.
Checkout is definitely the most crucial part of the purchase funnel. A customer has already decided to purchase, and the role of the checkout is to collect shipping information, process the payment, and create the order. This guide will help you optimize your Shopify checkout to drive more sales.
