A/B testing is by far the most requested feature of the Candy Rack. And honestly, it's no surprise. Executing the perfect upsell strategy is about testing and constant optimization.
That's why I am super excited to announce our latest partnership (and integration) with the Intelligems platform.
Intelligems is a best-in-class A/B testing solution and the go-to choice for advanced Shopify merchants.
Consistent prices during the price tests
The first level of integration is the price testing. When you are running a price test on your store, the prices are now consistent throughout the customer journey, including Candy Rack offers.
Previously, customers may have seen a different price on the product page and Candy Rack pop-up, for example.
A/B testing offers
The second level of integration allows merchants to run A/B tests of Candy Rack offers. The typical tests are things like:
- Different discount levels on the upsells/cross-sells
- Different products in the offers
- Upsell offers turned on vs. turned off, so you can see the real incremental value
- Offering a free gift product vs. not offering it so that you can see the real impact on the conversion
And so on, there are no limits!
Conclusion: Make A/B testing part of your upsell strategy
We have been testing the integration for a while and can confirm that the upsell testing is a complete game-changer. We plan to share more of our upsell/cross-sell tips – all backed with solid data from the A/B tests.
If you aren't using Intelligems yet, feel free to install the app from the Shopify App Store and start testing. The pricing starts at $79 per month, but the value you can unlock is massive.
