A/B testing is by far the most requested feature of the Candy Rack. And honestly, it's no surprise. Executing the perfect upsell strategy is about testing and constant optimization.
That's why I am super excited to announce our latest partnership (and integration) with the Intelligems platform.
Intelligems is a best-in-class A/B testing solution and the go-to choice for advanced Shopify merchants.
Consistent prices during the price tests
The first level of integration is the price testing. When you are running a price test on your store, the prices are now consistent throughout the customer journey, including Candy Rack offers.
Previously, customers may have seen a different price on the product page and Candy Rack pop-up, for example.
A/B testing offers
The second level of integration allows merchants to run A/B tests of Candy Rack offers. The typical tests are things like:
- Different discount levels on the upsells/cross-sells
- Different products in the offers
- Upsell offers turned on vs. turned off, so you can see the real incremental value
- Offering a free gift product vs. not offering it so that you can see the real impact on the conversion
And so on, there are no limits! To learn how to launch the Candy Rack A/B test please see our support article.
Conclusion: Make A/B testing part of your upsell strategy
We have been testing the integration for a while and can confirm that the upsell testing is a complete game-changer. We plan to share more of our upsell/cross-sell tips – all backed with solid data from the A/B tests.
If you aren't using Intelligems yet, feel free to install the app from the Shopify App Store and start testing. The pricing starts at $79 per month, but the value you can unlock is massive.
