STOQ combines pre-orders with back-in-stock alerts. It suits Shopify stores that alternate between taking advance orders and collecting demand for sold-out products, with one set of widgets and reporting.
Key features
- Accept full payment or a deposit and control when pre-orders are fulfilled.
- Send automatic restock alerts by email or SMS and collect unlimited sign-ups.
- Configure offers for markets, locations and B2B customers.
- Connect notification workflows with Klaviyo, Mailchimp, Omnisend and Shopify Flow.
Pricing and trial
Free includes 10 pre-orders and 30 emails per month. Lite costs $10/month for 100 pre-orders; Pro is $29 for 400. Extra orders cost $0.25 and $0.10 respectively. Unlimited costs $69/month. Paid plans have a 14-day subscription trial, but usage fees can still apply. SMS costs extra, listed at $0.025 per message. Pricing.
Rating and reviews
STOQ has 5.0/5 from 3,736 Shopify reviews. Setup help is a common strength. Critical reviews mention theme behavior, email delivery and location configuration. One deposit-payment complaint involved Shopify's bulk payment action; the developer recommended collecting through the app or the individual order. Shopify reviews.
Pitfalls
Choose fulfillment locations explicitly and test deposit collection before launch. The free plan pauses offers after its allowance and grace period. Unlimited does not make SMS free. The app accesses customer, order and inventory data to run these workflows. Documentation.
Conclusion
STOQ is a strong all-round choice for stores that need both pre-orders and restock alerts. Its fixed per-order overages are easier to budget than a percentage of sales, provided you include messaging costs.
Want wishlists alongside pre-orders? Compare Notify Me!.
Prices in USD. Pricing and ratings checked on September 25, 2026.
