Early Bird is built around scheduled product launches, deposits and backorders. It is especially relevant when you want customers to reserve a product now and pay the balance later, while keeping shipping expectations visible.
Key features
- Schedule campaigns and display expected shipping timelines.
- Collect deposits or $0 upfront and automatically capture balances on paid plans.
- Send restock notifications and track campaign sales.
- Use split-shipping settings, localized messaging and Shopify Flow on eligible plans.
Pricing and trial
Free includes five pre-orders or backorders and five restock emails per month. Launch is $19/month for 200 orders and 500 emails; Grow is $49 for 500 orders and 5,000 emails; Scale is $99 for 1,000 orders and 10,000 emails. The listing states no commission. No standard timed trial is advertised. Pricing.
Rating and reviews
Early Bird has 4.9/5 from 75 reviews. The single one-star review concerns an order exceeding available stock without clearly labeling the backordered quantity. The developer acknowledged the scenario and suggested stock counters. Another merchant praised support but reported an upsell integration limitation. Shopify reviews.
Pitfalls
Native pre-order campaigns disable unsupported sales channels, including marketplaces and POS. Test carts that cross from available stock into backorder, as well as your upsell and warehouse tools. The review base is still relatively small. Documentation.
Conclusion
Early Bird is a good choice for structured launches where deposits and automatic balance collection matter. Confirm how mixed availability and external sales channels fit your operations before committing.
Want wishlists alongside pre-orders? Compare Notify Me!.
Prices in USD. Pricing and ratings checked on September 25, 2026.
