During the last Shopify Editions in the summer of 2023, Shopify announced a minor update, which had a major impact on many merchants. The platform finally supports discount combinations (and stacking) with almost no limitations.
Previously, the big limitation was that you couldn't combine order-level discounts with product-level discounts. There was a way to overcome it through a third-party app called Stackable Discounts, but you had to pay $20 monthly for the subscription.
Welche Rabattkombinationen werden im Shopify-Checkout unterstützt
The most important combination that is now finally working is the order-level discount and product-level discount. This means your customers can get a discount for a specific product and still apply their sitewide welcome discount. It doesn't matter whether the discount value is in percentage or absolute amount. And on top of that, they can add a free shipping discount.
One checkout can even have multiple order-level discount codes applied. But there is always only one product-level discount (for the particular product) and one free shipping discount.
Die zulässigen Kombinationen sind in der folgenden Tabelle aufgeführt.
Denken Sie daran, die zulässigen Kombinationen immer in den Rabatteinstellungen festzulegen.
Welche Rabattkombinationen sind weiterhin nicht zulässig
The only useful combination that is now missing are multiple product-level (i.e., order line item) discounts. You can also have only one free shipping discount, but there is no reason why someone would need more per single checkout.
Beachten Sie außerdem die Gesamtzahl der verwendeten Rabatte pro Bestellung:
- Maximal 5 Rabatte pro Produkt und Bestellung (einschließlich automatischer Rabatte)
- Maximal 1 Versandkostenrabatt
Fazit
The latest Shopify discounts update resolves one of the major issues merchants always had. It's finally possible to combine order-level with product line item discounts. That's a huge step forward. It's done in a fully native way without any apps, and the user experience is really good (as always with Shopify). For more details about the combination logic, check the section "Considerations for discount combinations" in the Shopify Help Center.
It's also worth noting the new allowed combinations work the same on all Shopify plans, including Shopify Basic.
Die fehlenden Anwendungsfälle sind eher geringfügig, und ich gehe davon aus, dass die meisten Unternehmen mit der aktuellen Lösung zufrieden sein werden. Der einzige Nachteil könnte der Vertriebskanal sein – diese nativen Kombinationen sind nur im Kanal Onlineshop zulässig. Andere Vertriebskanäle und Entwurfsbestellungen erlauben weiterhin nur einen Rabatt pro Bestellung.
