What is

Retention

Retention in e-commerce or marketing refers to the act of keeping existing customers engaged and loyal to a brand or business. This can be achieved by providing good customer service, offering discounts or incentives to encourage repeat purchases, and creating personalized experiences for customers. Retention is important for businesses as it is often more cost-effective to retain existing customers than acquire new ones. It can also lead to increased customer lifetime value and advocacy, ultimately driving growth and profitability for the business.