In e-commerce and marketing, a downsell refers to the practice of offering a lower-priced product or service to a customer who has declined to purchase a more expensive or higher-end item. This strategy is typically used as a way to keep a potential customer engaged and interested in making a purchase, even if they are unwilling or unable to buy the original product. Downselling can also help businesses recoup some revenue from a customer who may have initially been hesitant to make a purchase.
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