The furniture segment in e-commerce is a highly competitive market, but it also presents a great opportunity for entrepreneurs to start their own business. With the rise of online shopping and the convenience it offers, more and more people are turning to the internet to purchase furniture for their homes. This trend has led to a growing demand for furniture that can be purchased online, making it an ideal market for entrepreneurs to start a business in.
In the US, e-commerce furniture sales reached $149 billion in 2022, and it's expected to reach $208 billion by 2025, according to the data from Statista. This represents a significant portion of the overall furniture market, and it's expected to continue growing in the coming years.
In this article, we will discuss 10 tips on how to start selling furniture on Shopify.
1. Research your target market
Start by researching your target market and identifying what types of furniture they are looking for. This will help you determine what types of furniture to sell and how to market them.
2. Choose a niche
Instead of trying to sell all types of furniture, focus on a specific style or type of furniture. This will help you stand out and attract a specific group of customers.
3. Create a professional website
Create a professional and visually appealing website on Shopify. This will be the foundation of your business, and it's important to make a good first impression.
4. Invest in high-quality product images and descriptions
This will help potential customers get a better sense of what your furniture looks like and how it will fit into their home. You might find it helpful to use Shopify product visualization apps that implement AR/3D.
5. Use social media
Use social media to promote your furniture business. Platforms like Instagram and Facebook are great for reaching potential customers and building a community around your brand.
6. Offer free shipping and a clear return policy
This will help customers feel more confident about making a purchase from your store. Moreover, free shipping and nice return policies are what can make customers loyal to your company.
7. Use SEO techniques
Use SEO techniques to improve your website's visibility in search engines. This will help more people find your store and increase your chances of making a sale.
8. Offer deals and discounts
Offer deals and discounts to encourage people to make a purchase. This can be a great way to drive sales and attract new customers.
9. Use email marketing
Use email marketing to stay in touch with your customers and keep them informed about new products and promotions.
10. Monitor and analyze sales data
Continuously monitor and analyze your sales data to identify which products are selling well and which aren't. This will help you make informed decisions about what types of furniture to stock and how to market them.
In conclusion, starting a furniture business on Shopify requires a strategic approach and effort, but it can be a highly rewarding experience. It is important to research the target market, choose a niche, create a professional website, invest in high-quality product images and descriptions, and utilize various marketing strategies to promote the business. Additionally, providing trust-building options such as free shipping, using SEO techniques, and analyzing sales data are key to success. By following these tips and continuously adjusting your strategy, you can build a profitable and successful furniture business on Shopify.