True Profit (TP: True Profit Analytics) is a Shopify app focused on one job done well: showing your real net profit in real time. It automatically gathers every order's revenue and costs — COGS, shipping, payment and transaction fees, taxes, ad spend and custom expenses — and turns them into an always-up-to-date profit and loss (P&L) dashboard, so you don't have to maintain spreadsheets.
Key Features
- Real-time P&L dashboard: Automatically calculates net profit across your store, updated in real time with no manual exports.
- Full cost tracking: Captures COGS, shipping, processing and transaction fees, taxes, handling and custom expenses for an accurate bottom line.
- Order- and product-level profit: See profit per order and per product to find your real winners and money-losers.
- Ad-spend sync & attribution: Connects ad spend from Meta, Google, TikTok and other channels to tie marketing cost to profit.
- Customer LTV: Tracks customer lifetime value to inform acquisition and retention decisions.
- Mobile app & multi-store: iOS and Android apps for profit on the go, with multi-store support and data exports.
Pricing and Trial Information
True Profit is paid, with pricing tiered by monthly order volume. Plans start around $35/month and scale up for higher-volume stores, and every plan comes with a 14-day free trial. There's no permanent free plan, so after the trial you'll move onto a paid tier; you can upgrade or downgrade as your order volume changes.
Rating and Reviews
True Profit holds a strong 4.9-star rating from more than 780 reviews on the Shopify App Store, with around 98% of them 5-star. Merchants repeatedly praise its accuracy, the time saved versus spreadsheets, and responsive support. As with any cost-based tool, a small number note that results are only as good as the cost data entered.
Pitfalls
There's no permanent free plan — only a 14-day trial — and paid pricing scales with order volume, so high-volume stores land on the more expensive tiers. True Profit is a focused profit-analytics tool rather than a broad attribution or BI platform, and its numbers are only as accurate as the costs you enter, so initial setup of COGS and expenses matters.
Conclusion
True Profit is one of the most accurate and trusted net-profit trackers for Shopify, and it's an excellent fit for merchants who want real-time profit clarity without building spreadsheets — especially DTC brands that run ads and need to see profit after marketing. Stores that only need basic reporting, or that want a full attribution or BI suite, may look elsewhere, but for dedicated profit tracking the 4.9-star rating and 14-day trial make it easy to test on your own numbers.
