Setpilot is a profit analytics system for Shopify, built by Digismoothie, that pulls every cost — product costs (COGS), shipping, transaction fees and ad spend — into one place so you can see your true margins by product, order and period, updated daily. (Full transparency: Setpilot is built by our team at Digismoothie, whose Shopify apps are used by 17,000+ merchants, so this isn't a neutral third-party review — but here's an honest look at what it does and who it's for.)
Key Features
- Contribution-margin tracking (CM1–CM4): Assign costs manually or automatically across four margin levels to see exact profit after COGS, after shipping and fees, after marketing and after operating costs — not just one blended number.
- Real-time P&L dashboard: Net profit, contribution margin, AOV and order count in one view, with period comparisons, country filters and product-level drill-down.
- AI access via MCP: Setpilot's MCP integration lets AI assistants query your profit data directly, so you can ask questions in plain English and get answers rooted in real numbers — no exports or copy-paste.
- Automatic cost & ad-spend sync: Syncs Shopify orders and products automatically and pulls ad spend from Facebook, Google and Meta; also connects to Google Sheets.
- Inventory & customer insights: Includes inventory tracking and customer segmentation by profitability and loyalty.
- Native Shopify experience: Clean, Shopify-style interface with 24/7 chat and email support.
Pricing and Trial Information
Setpilot keeps pricing simple — every plan includes all features, and you pay based on monthly order volume. There's a free plan for trial and development stores, then Start at $29.99/month (up to 300 orders), Grow at $79.99/month (up to 1,000 orders), Pro at $149.99/month (up to 3,000 orders) and Ultimate at $399.99/month (unlimited orders). Every paid plan includes a 14-day free trial, with no credit card required to start.
Rating and Reviews
Setpilot holds a 5.0-star rating on the Shopify App Store. It's a brand-new app (launched April 2026), so that's based on only a couple of reviews so far — early merchants highlight real-time profit insight versus spreadsheets, automatic syncing, a simple and intuitive setup, the clean Shopify-style UI and the MCP connector, along with responsive support.
Pitfalls
As a brand-new app, Setpilot has a short public track record and only a handful of reviews so far, and it's English-only for now. Reporting is only as accurate as the cost data you enter, and high-volume stores will land on the pricier tiers (up to $399.99/month for unlimited orders). It's also a dedicated profit-analytics tool rather than a conversion or marketing app.
Conclusion
Setpilot is a strong fit for Shopify merchants who take margin seriously — DTC brands running paid ads, stores with lots of SKUs, and operators who want profit clarity without maintaining spreadsheets. The combination of granular CM1–CM4 tracking, a clean real-time dashboard and the AI/MCP layer is compelling, and the free plan plus 14-day trial make it easy to test on your own numbers. As a new app it's still building its track record, but the fundamentals make it one to watch.
Disclosure: Setpilot is our own app — built and maintained by Digismoothie, the company behind this site.
