Lifetimely (LTV & Profit by AMP) is an analytics app built for direct-to-consumer Shopify brands that want to understand their unit economics — not just revenue. It pairs an automated profit and loss dashboard with deep customer lifetime value (LTV) and cohort analysis, so you can see true profit and how much each customer is really worth over time, all pulled together from your store and ad platforms.
Key Features
- Customer lifetime value: Historical and predictive LTV modeling, so you can plan acquisition around what customers are actually worth.
- Best-in-class cohort analysis: Segment customers by first purchase date, first product, acquisition channel and geography, with cumulative revenue, repeat-purchase rate and CAC payback over time.
- Automated P&L dashboard: Calculates true profit after COGS, shipping, transaction fees and ad spend, updated daily.
- Marketing analytics & CAC payback: Ties ad spend to profit and shows how long each cohort takes to pay back acquisition cost.
- Integrations & reports: Connects Meta, Google, TikTok, Klaviyo, QuickBooks and Amazon, with shareable daily email reports.
Pricing and Trial Information
Lifetimely offers a free plan with basic LTV reporting, plus paid tiers that unlock the full P&L, cohort and marketing analytics (with Amazon available as an add-on). Paid plans include a 14-day free trial, and pricing scales with features rather than your store's revenue.
Rating and Reviews
Lifetimely holds a strong 4.8-star rating from 400+ reviews on the Shopify App Store, the large majority 5-star. Merchants consistently praise the cohort analysis, the clarity of the LTV and profit insights, and responsive support; it's one of the more established analytics apps in the category.
Pitfalls
Lifetimely's depth shines for DTC brands with repeat purchases; single-purchase or very small stores may not use much of its LTV and cohort power. The free plan is limited to basic LTV reporting, and the full feature set sits on paid tiers that climb for larger stores (with Amazon as a paid add-on). As with any profit tool, the numbers are only as accurate as the cost data you enter, and attribution figures are modeled estimates.
Conclusion
Lifetimely is a strong, well-established choice for DTC Shopify brands that want to go beyond profit tracking into customer lifetime value and cohort analysis — understanding not just what they earn today, but what each customer is worth over time. Very small or single-purchase stores may not need its depth, but the free plan and 14-day trial on paid tiers make it easy to see whether its LTV and P&L insights fit your business.
