Checkout Components, by Anvil Apps, is a Built for Shopify app that turns the checkout into a personalized, revenue-driving experience. It uses Shopify customer segments to tailor upsells, content, and offers by customer type, with no coding and no commission on sales.
Key features
- Segmented upsells: one-click checkout and post-purchase upsells and cross-sells, shown by customer segment, cart value, location, and more.
- Content and custom fields: banners, testimonials, trust badges, countdown timers, reviews, and fields for delivery notes or gift messages.
- A/B testing: test offers and components to see what actually converts.
- Segment analytics: deep checkout analytics by market, customer, and cart.
- Branding and integrations: a branding editor with live preview, plus integrations with Judge.me, Okendo, Yotpo, Nosto, and more.
Pricing and rating
Checkout Components uses flat, commission-free pricing with a 14-day free trial. Plans run $49.99/month (Starter: 1 checkout upsell and 1 content/input component, post-purchase upsells, branding editor, analytics), $99.99/month (Growth: unlimited upsells and components, locales and translations), $199.99/month (Pro: adds A/B testing, segment analytics, and integrations), and $299.99/month (Enterprise).
It holds a perfect 5.0 rating from over 50 reviews, all five stars. Merchants — including large brands — highlight fast ROI, easy onboarding, strong checkout analytics, and a hands-on support and strategy team.
Pitfalls
Pricing sits at the premium end: the $49.99 Starter plan caps you at a single upsell and component, so unlimited upsells need Growth ($99.99) and A/B testing plus segment analytics need Pro ($199.99). The review base, while perfect, is still modest, and support is offered in English.
Conclusion
Checkout Components is one of the most sophisticated checkout-personalization tools on Shopify, and its segment-based targeting and analytics set it apart for brands serious about checkout optimization. For stores ready to invest beyond the entry tier, it offers a powerful, commission-free path to a higher-converting, on-brand checkout.
