BeProfit (by Viably) is an analytics app built for Shopify merchants who want to see their true profit — not just revenue. It pulls orders, costs and ad spend into a single real-time dashboard, then breaks down net profit and loss after every cost so you can see what each order, product and marketing channel actually earns.
Key Features
- Real-time profit and loss: A live P&L dashboard that factors COGS, shipping, discounts, transaction and marketplace fees, and ad spend into your true net profit.
- LTV and cohort analysis: Cohort-based customer lifetime value, ROAS and CAC, to see which customers, products and channels are most profitable over time.
- Ad-spend tracking and UTM attribution: Auto-pulls spend from Facebook, Google, TikTok, Snapchat and Pinterest, with UTM-level attribution down to the campaign.
- Custom reports and calculators: Dozens of profit reports and calculators, built from scratch or from predefined templates, and exportable for deeper analysis.
- Integrations: Connects your ad, shipping and email-marketing accounts so costs and revenue are pulled in and calculated automatically.
Pricing and Trial Information
BeProfit's paid plans start at $49/month and scale up as you add stores, data history and advanced reporting, with a 14-day free trial on paid plans so you can connect your data and test the numbers before committing. Pricing is based on features and order volume rather than your store's revenue.
Rating and Reviews
BeProfit holds a 4.2-star rating on the Shopify App Store from more than 180 reviews, and is a Shopify Staff Pick. Merchants frequently praise the depth of its profit and LTV reporting and the breadth of its cost tracking; the lower-than-some-rivals average reflects occasional reports of data-sync issues and a steeper learning curve.
Pitfalls
BeProfit's depth can mean a learning curve, and accurate numbers depend on entering cost data correctly and connecting every ad, shipping and fee source — gaps show up as inaccurate profit. Some merchants have reported occasional data-sync or attribution discrepancies, and the full reporting and multi-store features sit on higher-priced tiers. As with any profit tool, attribution figures are modeled estimates rather than exact.
Conclusion
BeProfit is a capable, well-established choice for Shopify merchants who want real-time profit and loss tracking with strong LTV and cohort analysis layered on top. It rewards stores willing to set up their cost and ad-spend data carefully; very small or single-channel shops may not need its depth. The 14-day free trial on paid plans makes it easy to connect your data and see whether its profit insights fit your business before you commit.
